Brand Tone

Artistic & Inspired, Comfort-Focused & Gentle, Nostalgic & Retro, Ethical & Mindful, Approachable & Friendly

Brand Values

• •Comfort
• •Natural Materials
• •Originality & Craftsmanship
• •Individuality & Confidence
• •Ethical Considerations
• •Simplicity & Tranquility

Best Practices

• •Prioritize "Comfort" and "Natural": Consistently use words like "soft," "breathable," "linen," "cotton," "natural," "gentle," and "easy" to reinforce the core product benefits and values. This aligns with their focus on materials like cotton and linen.
• •Embrace "Retro" and "Artistic" Language: Incorporate terms such as "vintage-inspired," "timeless," "handcrafted," "original design," and "unique" to highlight the distinctive style of the brand.
• •Speak to "Individuality" and "Confidence": Craft messages that empower the customer, suggesting the clothing helps express their personality and supports a confident, fulfilling life, reflecting the image of an independent and free woman.
• •Maintain a "Warm and Mindful" Voice: Even when addressing issues or promotions, keep the language approachable, thoughtful, and aligned with ethical values. Avoid overly aggressive sales tactics.
• •Visual and Verbal Harmony: Ensure the tone of the copy aligns with the visual aesthetic of the website and social media – which is often serene, artistic, and nature-focused. The words should match the pictures.

Social Perception

Babakud is generally perceived as a source for unique, comfortable, and nature-inspired women's fashion, particularly appealing to individuals who favor vintage or retro aesthetics and natural fabrics like linen and cotton. They are seen as offering an alternative to mainstream fashion with their distinct style. The brand resonates with those seeking a relaxed, artistic, and somewhat bohemian look.

Copy Examples

• •Babakud: Drape Yourself in Comfort. Crafted by Nature. Discover the gentle touch of pure linen and soft cotton. Our original, handcrafted designs are made for your moments of peace and effortless style. Wear your story.
• •Vintage Soul? Modern Comfort. Find Both at Babakud. Remember a time when clothes felt personal? We do. Babakud brings back timeless retro styles, ethically made with natural fabrics for today's confident woman. Feel the difference, live the inspiration.
• •More Than Just Clothing. It's a Feeling. Babakud is about returning to what's real. Soft, breathable fabrics, designs that celebrate your unique spirit, and a commitment to a gentler way of making. Find your tranquil moment with us.
• •Designed by Hand, Inspired by Life. Each Babakud piece is thoughtfully created to move with you, breathe with you, and tell a part of your unique journey. From flowing linen dresses to handcrafted leather shoes, embrace comfort that doesn't compromise on individuality.
• •Babakud: Wear the Peace of Nature. Escape the everyday with our collection of relaxed, loose-fitting garments. Made with the earth in mind, our natural fiber clothing and retro-inspired shoes invite you to live comfortably and confidently.