Brand Tone

joyful, personal, and creative

Brand Values

• •Happiness and Joy
• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Meaning and Sensuality
• •Sustainability

Best Practices

• •Emphasize Joy and Positivity: Consistently use uplifting and cheerful language. Words like "happy," "joy," "sparkle," "vibrant," and "delight" should be staples.
• •Highlight Customization and Personalization: Remind customers of their ability to create unique pieces that reflect their individuality. Use phrases like "create your own," "uniquely you," "personal style."
• •Tell the Story of Color and Meaning: Connect gemstones and colors to emotions and meanings to add depth and a personal touch.
• •Showcase Craftsmanship and Quality: Subtly weave in the handmade nature and high-quality materials to build trust and underscore value.
• •Maintain a Warm and Approachable Voice: Write as if you're speaking to a friend, sharing something beautiful and joyful. Reflect the founder's passion and personal connection to her creations.

Social Perception

Customers and online mentions perceive Baba Jewellery for Happiness positively as a brand that offers unique, high-quality, and joyful handmade jewelry. The ability to customize pieces and the personal touch of the designer are highly valued. The connection to color and the emotional uplift the jewelry provides are frequently highlighted.

Copy Examples

• •Adorn yourself with happiness! Discover a world of vibrant colors and meaningful gemstones, and create a piece that’s uniquely you.
• •Handmade with love in Cologne, each Baba Jewellery piece is a little spark of joy, designed to brighten your day and reflect your personal style.
• •What color is your happiness today? Mix, match, and create your own story with our customizable gemstone jewelry.
• •More than just jewelry, it's a feeling. Experience the sensual delight of colorful gemstones and express your inner sparkle with Baba Jewellery for Happiness.
• •From our heart to your hands. Crafted with passion and quality materials, our jewelry is made to be cherished and to bring a smile to your face, every single day.