Brand Tone

Encouraging & Inspiring, Playful & Cute/Kawaii, Supportive & Educational

Brand Values

• •Creativity & Self-Expression
• •Quality
• •Joy & Emotional Connection
• •Accessibility & Inclusivity (for beginners)

Best Practices

• •Highlight the emotional benefits of crafting: relaxation, accomplishment, the joy of creating something handmade.
• •Focus on the connection to one's inner artist and self-expression.
• •Emphasize the ease of use and beginner-friendly nature of the kits.
• •Showcase the high quality of materials, such as Merino wool.
• •Maintain a playful and cute/kawaii tone in visuals and descriptions.

Social Perception

Positive, Helpful & Supportive, Good Value, Trustworthy

Copy Examples

• •Discover the Artist inside You!
• •Unleash your creativity with our beginner-friendly needle felting kits!
• •Create adorable kawaii-style animal figures with ease.
• •Experience the joy of crafting and connect with your inner self.
• •Our high-quality materials ensure a delightful felting experience.