Brand Tone

Informative & Educational, Friendly & Approachable, Direct & Authentic, Modern & Tech-Savvy

Brand Values

• •Health & Wellbeing
• •Education & Empowerment
• •Quality & Efficacy
• •Accessibility & Support
• •Family Oriented

Best Practices

• •Speak from Expertise, But with a Human Touch: Always ground information in dental knowledge, but deliver it in a way that is easy to understand, empathetic, and relatable. Avoid overly technical jargon unless clearly explained.
• •Prioritize Education Over Hard Selling: While the goal is to sell products, lead with valuable information and advice. Position products as solutions to the concerns you're addressing.
• •Be Consistent Across Platforms: While the format may change (e.g., short video vs. blog post), the core tone (informative, friendly, authentic) should remain consistent. Ensure the persona on TikTok aligns with the website's 'About Us' feel.
• •Engage Authentically: When responding to comments or questions, maintain the helpful and approachable tone. Personalize responses where possible to show genuine care.
• •Focus on Benefits and Solutions: Frame product descriptions and content around how they solve a customer's problem or improve their oral health and confidence, rather than just listing features.

Social Perception

Helpful Resource, Engaging, Trustworthy

Copy Examples

• •Website Banner: Unlock Your Healthiest Smile. Discover Baambatia's premium oral care, designed for a brighter, healthier you. Expert advice, effective solutions. Start your journey to better oral hygiene today!
• •Instagram Post (Product Focus): Sensitive teeth? You’re not alone! Our [Product Name] sonic toothbrush offers a gentle yet powerful clean. Swipe to see how it works and tap the link in bio to learn more from our dental expert! #Baambatia #OralHealth #SensitiveTeethSolution #HealthySmile
• •TikTok Video Caption Idea: Stop guessing, start glowing! ✨ Our dental hygienist breaks down the 3 biggest mistakes people make when brushing. Are you guilty? 😉 Watch now & shop our recommended brushes at baambatia.co.il! #DentalTips #OralCare101 #ElectricToothbrush #BaambatiaHealth
• •Facebook Ad (Targeting Families): Healthy habits start young! Baambatia's range of kid-friendly electric toothbrushes makes brushing fun and effective. Gentle on gums, tough on plaque. Give your child the gift of a lifetime of healthy smiles. Learn more and find the perfect brush: [Link] #FamilyOralCare #KidsDentalHealth #BaambatiaKids #HappyBrushing
• •Blog Post Introduction: Ever wondered if home teeth whitening *actually* works, or if you're just wasting your time (and money)? At Baambatia, we believe in clarity and results. In this post, our dental expert cuts through the noise to give you the science-backed truth about achieving a brighter smile safely at home. Let's dive in!