Brand Tone

Authentic, Heartfelt, and Rustic

Brand Values

• •Support for Local Industry
• •Handmade Quality
• •Family & Heritage
• •Connection & Comfort

Best Practices

• •Always Emphasize "Handmade": This is a key differentiator. Use it in headlines, product descriptions, and storytelling to reinforce quality and authenticity.
• •Tell the Family Story: Consistently reference the "mother-daughter duo" and "family farm." This builds a personal connection and enhances the brand's rustic, heartfelt tone.
• •Highlight the New Zealand Origin: Mentioning "New Zealand wool," "local businesses," and the brand's connection to the country's heritage reinforces its core value of supporting the local industry.
• •Use Sensory and Emotive Language: Words like "snuggly," "cosy," "warmth," and "comfort" should be staples in the copy to evoke the feeling of wearing the slippers.
• •Maintain an Authentic, Down-to-Earth Voice: Avoid corporate jargon. Write as if you are speaking directly to a friend, keeping the tone genuine, passionate, and grounded in the brand's farming roots.

Social Perception

The public perceives Baa Lamb Slippers as a provider of high-quality, comfortable, and authentic products. The brand is seen as a genuine small business that delivers on its promise of comfort and craftsmanship, fostering a positive reputation among its customers, often described with words like "cosy," "warm," "soft," and "great quality."

Copy Examples

• •From Our Farm to Your Feet. Experience the Handmade Comfort of New Zealand Wool.
• •Each pair of our slippers is handcrafted with love by a mother-daughter team on our family farm. Made with the finest locally-sourced New Zealand sheepskin, they’re not just slippers; they’re a warm hug for your feet, connecting you to a legacy of craftsmanship.
• •Baa Lamb Slippers was born from a love for our land and a passion for the New Zealand wool industry. As farmers, we know the incredible quality of wool. That’s why we pour our hearts into every pair, supporting local mills and sharing a piece of our heritage with you.
• •Cold floors? We’ve got you covered. Slip into the ultimate warmth and comfort with our handmade sheepskin slippers. Every stitch supports New Zealand’s wool industry. #BaaLambSlippers #HandmadeInNZ #SupportLocal
• •A Treat for Your Feet: Discover Our Latest Handmade Slippers