Brand Tone

Friendly, Approachable, Family-Oriented, Trendy, Current, Value-Conscious, Inclusive, Community-Engaged

Brand Values

• •Family
• •Affordability/Value
• •Customer Service
• •Fashion Accessibility
• •Entrepreneurial Spirit & Faith
• •Appreciation/Gratitude

Best Practices

• •Keep it Friendly and Personal: Use a warm, conversational tone in all communications, just like talking to a friend. Share bits of the family story or behind-the-scenes moments occasionally to reinforce the personal connection.
• •Emphasize Value and Inclusivity: Consistently mention the affordable price point (under $39.99) and the range of sizes (S-3X) in product descriptions, ads, and social media posts.
• •Stay Upbeat and Trendy: Use enthusiastic language when describing new arrivals and fashion trends. Keep visuals fresh and current, reflecting the "latest trends" promise.
• •Engage Actively and Authentically: Respond to comments and messages on social media promptly and with genuine warmth. Foster a sense of community around the brand.
• •Maintain Visual Consistency: Use a cohesive visual style across the website and social media that reflects the brand's approachable, trendy, and positive vibe. Ensure product photography is clear, attractive, and showcases the clothing on a variety of body types where possible.

Social Perception

Positive: Customers generally perceive BAAK Boutique positively, often highlighting the cute and trendy clothing, affordable prices, and good customer service. Popular Local Spot: It's recognized as a go-to boutique in the Sevierville and Pigeon Forge area, with some customers making it a regular stop during vacations.Good Quality for Price: Customers have commented on the durability of the clothing, especially considering the affordable price point.Friendly and Welcoming Atmosphere: The in-store experience is often described as pleasant with helpful staff.Growing Fanbase: Since opening in 2015, the boutique has built a consistently growing fanbase.

Copy Examples

• •Instagram Post (New Arrivals): "Say hello to your new favorite outfit! ✨ Fresh arrivals just hit the floor and our website – trendy styles from S to 3X, all under $39.99! Because looking good shouldn't break the bank. 😉 #BAAKBoutique #TrendyAffordable #NewArrivals #ShopSevierville #PigeonForgeFashion"
• •Facebook Ad (Targeting Value Shoppers): "Love the latest trends but not the crazy price tags? 💖 At BAAK Boutique, we believe every woman deserves to feel fabulous! That's why all our stylish clothing is $39.99 or less. Come find your perfect look at our Sevierville or Pigeon Forge stores, or shop online 24/7! [Link to website] #BAAKStyle #AffordableFashion #BoutiqueDeals #FamilyFashion"
• •Website Homepage Banner (Emphasizing Values): "Style. Value. Family. ❤️ Founded by April and inspired by her amazing family (Brandon, Abby, Kylie & Kensley!), BAAK Boutique brings you the latest women's fashion at prices you'll love. Shop happy! #WhatBAAKStandsFor #FashionForEveryone"
• •Email Newsletter (Promoting Inclusivity): "Trendy, Affordable, and For EVERY Body! 💃 From size Small to 3X, BAAK Boutique celebrates your unique style. Discover confidence-boosting outfits that are as comfortable as they are chic – and always under $39.99! See what's new this week: [Link to New Arrivals] #BAAKCurvy #InclusiveFashion #FeelGoodFashion"
• •Pinterest Pin Description (Showcasing a Specific Item): "Flirty tops, comfy sweaters, and dresses that wow! 😍 This [Item Name, e.g., Floral Maxi Dress] is a BAAK Boutique fave – perfect for [Occasion, e.g., a summer day out] and an amazing value at just [Price]! Tap to shop this look and more trendy pieces, all under $39.99. We carry S-3X! #BAAKBoutiqueStyle #OOTDInspo #AffordableBoutiqueFinds #TennesseeStyle"