Brand Tone

Aspirational & Trendy, Direct & Informative, Youthful & Contemporary, Visually Driven

Brand Values

• •Style & Fashion-consciousness
• •Accessibility
• •Modernity
• •Femininity

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's personality, tone words (e.g., vibrant, chic, confident, playful), and "voice" examples (do's and don'ts). This ensures anyone creating content understands how to communicate as CLM Barcelona.
• •Know Your Audience: Understand the language, aspirations, and platforms preferred by your target demographic (likely young, fashion-conscious women). Tailor the tone to resonate with them authentically. Engage with comments and DMs in the established brand voice.
• •Consistency Across Platforms: While the format may change (e.g., an image caption vs. a TikTok video), the core brand tone should remain consistent. Whether it's a website banner, an email, or a social media reply, it should feel like it's coming from the same brand personality.
• •Visual-Copy Harmony: Ensure that the tone of the copy complements the visual style. If the images are bright, trendy, and aspirational, the copy should echo that feeling, rather than being overly formal or bland.
• •Train Your Team & Review Regularly: Anyone involved in content creation or customer interaction should be trained on the brand voice. Periodically review content across all channels to ensure it aligns with the defined tone and make adjustments as needed.

Social Perception

Positive among its immediate audience, with compliments on the clothing's appearance. Broader public awareness is difficult to gauge due to the limited online footprint.

Copy Examples

• •Instagram Post (New Dress): "Sun-drenched days call for the perfect dress. ✨ Introducing our 'Barcelona Breeze' maxi - flowy, floral, and ready for your next adventure. Tap to make it yours! #CLMBbabe #NewCollection #SummerStyle #BarcelonaFashion"
• •TikTok Video Caption (Styling a Top): "3 ways to rock our new 'City Lights' satin top! 🌃 Which look is your fave? 👇 #OOTD #StyleHacks #CLMBarcelona #FashionTikTok #GetTheLook"
• •Website Product Description (Blazer): "Boss up your look. Our 'Power Move' Blazer isn't just an outfit addition, it's a statement. Tailored for a sharp silhouette with a modern twist, it’s the confidence boost your wardrobe needs. Versatile enough for the office or an evening out. Shop now and own the room."
• •Email Subject Line (Weekend Promo): "🔥 Weekend Vibes Only: Your CLM Faves Just Got Hotter! 🔥"
• •Instagram Story (Behind the Scenes Teaser): "Something exciting is blooming at CLM Barcelona... 🤫 Get ready for a sneak peek tomorrow! #ComingSoon #SecretProject #FashionForward"