Brand Tone

Passionate & Enthusiastic, Informal & Relatable, Witty & Humorous, Fan-centric, Proud & Confident

Brand Values

• •Passion for Football
• •Originality & Uniqueness
• •Community
• •Quality
• •Nostalgia & Celebration

Best Practices

• •Immerse in Football Culture: Stay updated with current football news, viral moments, fan discussions, and historical references. This authenticity will resonate with the target audience.
• •Speak the Fan's Language: Use terminology, inside jokes (where appropriate and widely understood within the community), and references that football fans will immediately connect with. Avoid overly corporate or generic language.
• •Show, Don't Just Tell, Your Passion: Instead of saying 'we are passionate,' let the enthusiasm shine through in your descriptions, storytelling, and interactions. Use evocative language that captures the emotion of the game.
• •Balance Wit with Respect: While humor can be a great tool, ensure it aligns with the spirit of football and avoids alienating any fan groups unnecessarily. Celebrate the game, don't mock it (unless it's a widely shared, light-hearted jest).
• •Maintain Consistency Across All Channels: Whether it's a product description, an Instagram caption, a customer service email, or an 'About Us' page, the tone should feel consistently 'On The Toe.' Develop a simple style guide if needed to remind anyone writing for the brand.

Social Perception

Niche Appeal, Positive Sentiment (among engaged users), Seen as a Small, Passion-Driven Business, Creative & Unique, Limited Mainstream Awareness

Copy Examples

• •More than just a game? We get it. At On The Toe, we live and breathe football. That's why we craft unique, fan-inspired gear that lets you wear your passion on your sleeve (literally). From iconic moments to terrace wit, find designs you won't see anywhere else. This is football fashion, by fans, for fans.
• •Remember that goal? The roar of the crowd, the pure limbs. We've bottled that magic. Our new [Goal Name/Player] tribute tee is here – a subtle nod for those who know, a bold statement for everyone else. Relive the moment. Shop the design.
• •Alright, football brains! If you could immortalize ONE iconic football moment on a tee, what would it be and why? Drop your legendary picks below! 👇 #OnTheToe #FootballCulture #IconicMoments
• •🔥 Fresh Drops for the Faithful! Unique Football Threads Inside...
• •Join the On TheToe Squad. Football designs that speak your language. Designed by fans, for the love of the game. Explore the latest collection.