Brand Tone

Promotional and Urgent, Reassuring and Supportive, Direct and Informative, Slightly Informal but Customer-Focused

Brand Values

• •Value for Money/Affordability
• •Practicality and Innovation
• •Customer Satisfaction
• •Making Parenting Easier/More Enjoyable
• •Targeting French-speaking customers with relevant products

Best Practices

• •Maintain Transparency and Reassurance: Clearly communicate policies (shipping, returns, guarantees).
• •Proactively address potential customer concerns as seen in their FAQ.
• •Use reassuring language about product safety and customer support.
• •Emphasize value for money through promotions while highlighting product quality and innovation.
• •Focus on how products simplify the lives of parents and enhance the comfort and enjoyment of babies.

Social Perception

A brand that is perceived as affordable, innovative, customer-centric, and dedicated to making parenting easier and more enjoyable.

Copy Examples

• •DONNEZ À BÉBÉ LE CONFORT QU'IL MÉRITE ! (Give baby the comfort they deserve!)
• •ECONOMISEZ sur nos produits essentiels pour bébé! (SAVE on our essential baby products!)
• •Stock Limité - Article à forte demande (Limited Stock - Item in high demand)
• •Notre service client vous répond sous 24h (Our customer service will respond within 24 hours)
• •Simplifiez-vous la vie de parent! Profitez de nos offres spéciales – jusqu’à -60% sur une sélection d’articles!