Brand Tone

Empowering, Caring & Supportive, Problem/Solution-Oriented, Accessible & Direct

Brand Values

• •Self-Care
• •Self-Love
• •Transformation
• •Well-being & Self-Esteem
• •Practicality/Efficacy

Best Practices

• •Focus on "You" and Benefits: Address the customer directly and highlight how the products will improve their life, confidence, or well-being, rather than just listing features.
• •Use Empowering Language: Incorporate words like "discover," "transform," "reveal," "embrace," "empower," and "confidence" to inspire and uplift.
• •Maintain a Supportive and Understanding Voice: Acknowledge common insecurities or problems in a gentle way and position the products as helpful solutions and acts of self-kindness.
• •Keep it Clear and Accessible: Avoid overly technical jargon. The language should be easy to understand, reflecting the practical nature of the products.
• •Ensure Visuals Align with Tone: Any imagery used with the copy should reflect the values of self-care, well-being, and authentic beauty, rather than unattainable perfection.

Social Perception

Due to the limited discoverable independent online presence (social media, news, widespread third-party reviews), gauging broad social perception is challenging. Customer Testimonials (On-Site): The website features positive testimonials, though these are curated by the brand. Anonymity: Outside of its own website, the brand has a low public profile, making it difficult for potential customers to form an opinion based on external social proof or media coverage. Trust Factors: The inclusion of a CNPJ and contact email are standard trust signals for an e-commerce site. The lack of easily found independent reviews or a strong social media presence could be a barrier for some potential customers.

Copy Examples

• •Reveal your clearest, most confident skin. Our AUGE SKIN™ remover gently banishes blackheads and impurities, empowering you to put your best face forward. Self-care starts here.
• •Step into comfort and confidence. The AUGE FEET™ electric callus remover smooths away roughness, because taking care of every part of you is an act of self-love. Love your feet again!
• •Transform your well-being, one touch at a time. The AUGE BODY™ massager is your partner in relaxation and self-care, helping you feel revitalized and confident in your skin.
• •Effortless curls, endless confidence. With the AUGE HAIR™ curler, achieve beautiful styles that reflect your inner vibrance. Embrace your unique beauty, effortlessly.
• •At O AUGE, we believe true beauty is a feeling. It’s the confidence that comes from dedicated self-care and loving the skin you're in. Discover tools that help you shine, from the inside out.