Brand Tone

Friendly, Approachable, Enthusiastic, Trendy, Helpful, Customer-Oriented, Playful, and Cute

Brand Values

• •Style and Aesthetics
• •Protection and Durability
• •Personalization and Uniqueness
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Supporting Small Australian Business

Best Practices

• •Use Emotive and Positive Language: Incorporate words like "love," "cute," "stylish," "vibrant," "beautiful," "perfect," "awesome," "amazing" to maintain an enthusiastic and friendly tone.
• •Incorporate Emojis and Questions: Use relevant emojis to add personality and visual appeal. Asking questions encourages engagement and makes the communication feel more like a two-way conversation (e.g., "Which design is your fave?", "What are you gifting?").
• •Be Authentic and Relatable: Share behind-the-scenes glimpses (like packing orders), highlight being a small Australian business, and use a conversational style that feels genuine.
• •Clearly Communicate Value: While being friendly, ensure the copy clearly states the benefits – style, protection, personalization, quality. For example, "not just about looks... we prioritize functionality and durability."
• •Maintain Consistency Across Platforms: Ensure the friendly, stylish, and customer-centric tone is reflected in website copy, social media posts, email marketing, and customer service interactions for a cohesive brand experience. Thanking customers and highlighting custom orders should be a common thread.

Social Perception

Positive but Emerging. Seen as a Source for Cute and Custom Items. Australian Owned and Operated.

Copy Examples

• •Tired of boring phone cases? 🙈📱 Unleash your style with our vibrant new collection! Handmade in Australia with love and tough enough to protect your tech bestie. ✨ Which design screams 'YOU'? Shop now and let your case do the talking! #Ezi2uDesigns #NewCollection #PhoneCaseSwag #AussieMade #StandOut
• •Sip in style! Personalized tumblers are here! 💧🎨 From your morning coffee to your evening chill, make it uniquely yours. Perfect for gifts or just because you deserve it! Design yours today at Ezi2uDesigns.com.au! #CustomTumbler #PersonalizedGifts #Ezi2u #Drinkware #MadeForYou
• •Got a vision for your perfect phone case or tumbler? 😍 We LOVE bringing your ideas to life! Our friendly team is here to help create something truly special, just for you. DM us or visit our site for custom orders! #CustomMade #Ezi2uDesigns #YourStyle #Personalized #AussieSmallBiz
• •Treat yourself (and your phone!) 🎁 This weekend ONLY, get FREE shipping on all our stylish cases, tumblers, and more! Don't miss out on grabbing that cute design you've been eyeing. 😉 Shop link in bio! #FreeShipping #Ezi2uSale #LimitedTimeOffer #ShopSmallAU #CuteAccessories
• •Shine on with Ezi2uDesigns! 🌟 We're all about adding a touch of beauty, cuteness, or sparkle to your everyday. From protective phone cases to the coolest tumblers, we've got your style covered. What are you rocking today? Tag us! #Ezi2uStyle #AccessorizeMe #TrendingNow #HandmadeWithCare #AustralianOwned