Brand Tone

Educational & Empowering, Professional & Trustworthy, Caring & Approachable, Results-Oriented

Brand Values

• •Quality
• •Expertise & Education
• •Empowerment
• •Customer-Centricity
• •Natural & Corrective

Best Practices

• •Lead with Education and Empowerment: Frame product descriptions and marketing messages around educating the customer and empowering them to make the best choices for their skin. Explain the "why" behind ingredients and product recommendations.
• •Maintain a Professional, Yet Approachable Voice: Use clear, accurate language that reflects expertise (e.g., "medical-grade," "clinically proven ingredients" if applicable) but avoid overly technical jargon that could alienate customers. Keep the tone warm and supportive.
• •Showcase Expertise Authentically: Regularly feature insights, tips, or product favorites from Tara Gehrkin, LE, to reinforce the brand's foundation of professional guidance. This builds trust and personal connection.
• •Focus on Solutions and Benefits, Supported by Facts: Instead of just listing features, explain how each product or ingredient addresses specific skin concerns and what results the customer can realistically expect. Reference the "corrective" and "results-focused" aspects.
• •Emphasize Care and Support: Ensure all communication, from website copy to email marketing and social media, reflects a commitment to helping customers on their skincare journey. Highlight customer service touchpoints like consultations or Q&A opportunities.

Social Perception

Positive for Product Quality, Seen as a Helpful Resource, Trustworthy E-commerce Store, The primary perception is that of an online retailer of specialized skincare, guided by professional esthetician advice, rather than a direct service provider of in-clinic aesthetic treatments.

Copy Examples

• •Headline: Unlock Your Skin's Potential. Expert Guidance, Real Results. Body: Tired of guessing which skincare is right for you? At Relevé Aesthetics, our Licensed Esthetician, Tara, curates professional-grade products to address your unique concerns. Discover the science-backed solutions to nourish, correct, and empower your skin. Let's elevate your routine together.
• •Headline: Your Journey to Healthy Skin Starts with Knowledge. Body: We believe empowered skin is beautiful skin. That's why Relevé Aesthetics offers more than just products; we provide the expert advice you need. Explore our curated collections for aging, acne, dryness, and more – all chosen to deliver visible, lasting results.
• •Headline: Professional Skincare, Personalized For You. Body: "I want to empower you to know how to care for and love the unique skin you have." - Tara Gehrkin, LE. Shop our esthetician-approved selections and feel the Relevé difference. Quality ingredients, targeted solutions, and the support you deserve.
• •Headline: Reveal Your Radiance. Naturally. Effectively. Body: Experience skincare that’s both corrective and nourishing. Relevé Aesthetics brings you professional lines loved by experts, designed to bring your skin to its most balanced, healthy state. Elevate your skincare, elevate your confidence.
• •Headline: Got Skin Questions? We’ve Got Expert Answers. Body: Navigating the world of skincare can be overwhelming. Our "Ask the Esthetician" service and detailed product insights are here to guide you. Trust Relevé Aesthetics for professional products and the empowering advice you need to achieve your best skin ever.