Brand Tone

Artisanal & Passionate, Personal & Approachable, Creative & Unconventional, Ethical & Conscious, Elegant & Timeless

Brand Values

• •Authenticity & Individuality
• •Craftsmanship & Quality
• •Ethical Production & Sustainability
• •Passion & Creativity
• •Emotional Connection
• •Comfort & Style

Best Practices

• •Embrace Storytelling: Share the narrative behind the designs, Véronique's journey, the inspiration (history, nature, emotion), and the stories of the women who wear the creations. This reinforces the personal and passionate aspects.
• •Highlight Ethical & Local Angles Consistently: In product descriptions, social media posts, and website copy, always mention "fait au Québec" (made in Quebec), "création éthique" (ethical creation), or "mode durable" (sustainable fashion) to solidify this core value.
• •Use Evocative and Sensory Language: Words like "passion," "savoir-faire," "intemporel," "unique," "bohème," "élégance," "confort," and "émotion" should be woven naturally into communications to convey the brand's essence.
• •Maintain a Personal Voice: Even in more formal communications, let Véronique Lortie's personality as a creative, somewhat unconventional, and passionate designer shine through. Use "we" or refer to Véronique directly to foster a connection.
• •Showcase the "Why" Behind the "What": Don't just describe the garment; explain the inspiration, the choice of fabric, or the feeling it's meant to evoke. This connects with the values of individuality, creativity, and emotional connection.

Social Perception

Respected Designer, Provider of Unique, High-Quality Garments, Artisanal and Custom-Focused, Associated with Specific Aesthetics, Locally Rooted

Copy Examples

• •Headline: Beyond the Trend: Your Story, Woven in Silk and Soul. Body: At Signé Véronique Lortie, we don't just make dresses; we craft heirlooms. Embrace a design as unique as you are, ethically made in Quebec with passion and timeless artistry. Discover the Bohème within.
• •Headline: Dare to be You. Down the Aisle and Beyond. Body: Forget convention. Véronique Lortie designs for the woman who writes her own story. From historically inspired gowns to modern bohemian dreams, find comfort, elegance, and a touch of rebellion, all handcrafted with love.
• •Headline: Slow Fashion. Lasting Emotion. Body: Experience the beauty of conscious couture. Each Véronique Lortie piece is a testament to sustainable practices, local craftsmanship, and the art of making you feel extraordinary. Quality that endures, style that speaks.
• •Instagram Caption (with image of a unique wedding dress): She wasn't looking for a dress, but a reflection of her spirit. ✨ Véronique Lortie, creating more than fashion – we're weaving your unique essence into every stitch. Locally made, globally inspired. #SigneVL #EthicalBridal #QuebecDesigner #HandcraftedLove #TimelessElegance
• •Website 'About Us' Snippet: Fuelled by a passion for creation over convention, Véronique Lortie has been an 'anarchist of fashion' for over two decades. Each design is born from history, reimagined for today, and handcrafted in Quebec to bring comfort, beauty, and a unique emotion to those who wear it.