Brand Tone

Warm & Caring, Artisanal & Unique, Conscious & Purpose-Driven, Joyful & Celebratory, Approachable & Friendly

Brand Values

• •Craftsmanship & Quality
• •Animal Welfare
• •Originality & Uniqueness
• •Conscious Consumption
• •Personal Connection & Emotional Value

Best Practices

• •Always Weave in the "Why": Remind customers that their purchase has a purpose beyond the product itself – supporting animal welfare and artisanal craftsmanship.
• •Emphasize the "Handmade" Human Touch: Use words like "crafted," "artisanal," "made with care," "unique piece" to highlight the quality and individuality of the products.
• •Share the brand story (like the origin of the name Bimbú) to build connection.
• •Connect to "Special Moments": Frame products as being part of celebrations, gifts, and meaningful occasions in people's lives.
• •Use emojis related to animals, celebrations, and handcrafts to reinforce the brand's identity and tone.

Social Perception

A brand that is perceived as caring, authentic, and dedicated to animal welfare, offering unique and handcrafted items that carry emotional value and support a good cause.

Copy Examples

• •"Hecho a mano & bajo pedido" (handmade and made to order) in Spain.
• •Creating pieces "para celebrar momentos llenos de emoción" (to celebrate moments full of emotion).
• •5% of each sale goes to animal shelters and associations.
• •Bimbú: Inspired by an orange kitten named Bimbo.
• •Celebrate life's special moments while supporting animals in need with every purchase. 🐶🐱