Brand Tone

Sentimental & Heartfelt, Personalized & Unique, Mystical & Astrological, Celebratory

Brand Values

• •Commemoration: Celebrating and preserving the special moment of a child's birth.
• •Individuality: Highlighting the uniqueness of each child through personalized astrological charts.
• •Meaningful Gifting: Providing a thoughtful and lasting keepsake.
• •Quality: Using good quality paper (300g/m²) for their prints.
• •Local Support (implied): Mentioning the use of a local printer in the Rhône-Alpes region.

Best Practices

• •Embrace Emotional Language: Use words that evoke feelings of love, wonder, joy, and connection. Focus on the sentimental value of the product.
• •Highlight Personalization: Consistently emphasize the "custom-made," "unique," and "one-of-a-kind" aspects of the posters. Explain how each chart is specific to the child's birth details.
• •Use Storytelling: Frame the product as not just a decoration, but a story – the story of the child's beginning, written in the stars.
• •Maintain a Gentle, Wondrous Voice: Avoid overly aggressive sales language. Instead, adopt a tone that is soft, slightly magical, and full of awe for new life and the cosmos.
• •Be Clear and Informative (while retaining magic): While the tone is mystical, ensure product descriptions and FAQs clearly explain what the customer receives, the information needed for personalization, and the astrological concept behind it in simple terms.

Social Perception

A provider of beautiful, unique, and sentimental products for new parents and their children.

Copy Examples

• •Facebook/Instagram Ad: "Capture the magic of their arrival. ✨ Our personalized Cosmic Planet posters chart the unique celestial alignment at the very moment your little star was born. A timeless treasure for a lifetime of wonder. Design yours today! #BabyPlanetPoster #StarIsBorn #NurseryDecor #PersonalizedGift"
• •Product Description Snippet (for "The Sky Map"): "More than just a poster, it’s a snapshot of the heavens on their birthday. The Sky Map beautifully illustrates the planets in their zodiac signs and houses, offering a glimpse into the unique cosmic energies that welcomed your child into the world. A deeply personal and enchanting keepsake."
• •Email Subject Line for Promotion: "A Gift as Unique as Your Little One ✨ Discover Their Cosmic Blueprint"
• •Website Homepage Headline: "Their Story Began with the Stars. Commemorate their arrival with a personalized celestial map – a beautiful reminder of the day their universe changed forever. Baby's Planet Poster: Charting New Beginnings."
• •Instagram Post Caption (with customer photo): "Look at this little dreamer under their very own stars! 🌟 We love seeing our Celestial Sign posters in your beautiful nurseries. Each one tells a unique story written in the cosmos. Thank you for sharing this precious moment! #BabysPlanet #PersonalizedPoster #BabyGift #AstrologyGift"