Brand Tone

Luxurious, Aspirational, Confident, Proud, Community-Oriented (on social media), Sensory, and Evocative.

Brand Values

• •Quality & Craftsmanship: Premium, long-lasting fragrances and clean formulas.
• •Sensory Experience: Revolutionize the car fragrance experience and make every drive an enriching experience.
• •Elegance & Style: A vehicle should reflect your style and elevate your senses with visually superior car fragrances.
• •Uniqueness & Exclusivity: Offering signature, one-of-a-kind scents that stand out.
• •Customer Satisfaction: Highlighted through the prominent display of positive customer testimonials.
• •Community Engagement: Active participation in local markets and engagement with their audience on social media, particularly within the Muslim community.

Best Practices

• •Emphasize Exclusivity and Quality: Regularly highlight what makes Masoud Scents different – the premium ingredients, unique scent profiles (especially oud), long-lasting nature, and the visually superior design.
• •Adapt to the Platform, Maintain Core Identity: While the tone on TikTok might be more informal and trend-driven than on the official website, the underlying message of luxury, quality, and a superior sensory experience should remain consistent.
• •Incorporate Social Proof Authentically: Continue to leverage genuine customer testimonials and user-generated content, as this reinforces trust and aligns with the positive social perception already established.
• •Showcase Sensory Experience: Focus on describing the scents and the emotions they evoke, using rich and descriptive language.
• •Maintain a Confident Yet Approachable Tone: Convey confidence in product quality while remaining accessible and engaging, especially on social media.

Social Perception

Positive: Customers perceive Masoud Scents as offering high-quality, distinct, luxurious, and long-lasting fragrances, an upgrade from generic car air fresheners. The brand is trusted within its niche/community, particularly the Muslim community.

Copy Examples

• •Elevate your driving experience with Masoud Scents: visually superior car fragrances infused with euphoric scents.
• •Experience the opulent aroma of oud in your car. Our premium fragrances are long-lasting, fabric-friendly, and made with clean formulas.
• •The Superior Car Scent: A signature, one-of-a-kind scent that stands out. Discover your exclusive fragrance today.
• •Drooling over it! - As seen on TikTok. Get yours before they sell out!
• •Revolutionize your car fragrance experience. Make every drive an enriching experience with Masoud Scents.