Brand Tone

Practical, friendly, and value-driven, underpinned by reliability and a focus on enhancing home life. Communication is direct, clear, and product-oriented, tailored to the Hebrew-speaking Israeli audience.

Brand Values

• •Quality
• •Innovation
• •Customer Service
• •Value for Money
• •Comprehensiveness
• •Accessibility
• •Practicality

Best Practices

• •Know Your Audience (The Israeli Consumer): Always write with the specific cultural context and language (Hebrew) nuances in mind. Address their everyday household challenges and aspirations.
• •Focus on Solutions and Benefits: Instead of just listing product features, explain how the product solves a problem or makes life easier, better, or more enjoyable for the customer.
• •Maintain a Helpful, Positive, and Approachable Voice: Use clear, straightforward language. Be encouraging and supportive. On social media, use emojis where appropriate to enhance warmth, but maintain professionalism.
• •Consistently Emphasize Value: Whether it's through price, quality, durability, or multi-functionality, ensure the copy reflects the brand’s commitment to providing good value for money.
• •Align Copy with Visuals Across All Channels: The message in your text should be strongly supported by the accompanying images or videos. Strive for a cohesive experience where the tone of the copy matches the tone of the visuals, whether on the website, in email newsletters, or across different social media platforms.

Social Perception

The brand strives to be perceived as a dependable and comprehensive resource for quality household items at fair prices specifically for the Israeli market. It aims to be seen as a helpful advisor and solutions provider for managing and improving domestic life, offering both products and practical guidance. Through its parent company's long-standing presence, Dogans LTD, "Titanic" likely seeks to be viewed as experienced and trustworthy within the Israeli retail landscape. Its active social media presence is crafted to project an image of being current, engaging, and responsive to consumer needs and home-related trends.

Copy Examples

• •Website Banner (for a seasonal sale): Get Your Home Ready for Summer! ☀️ Up to 40% off on outdoor living and cooling solutions. Shop Titanic.co.il – Everything your home needs!
• •Instagram Post Caption (featuring new kitchen organization items): Kitchen chaos? No more! 🍳 Our new organizers are here to make your cooking space calm and efficient. Smart designs, great prices. Find your solution – Link in Bio! #TitanicHome #KitchenOrganizationIsrael #PracticalLiving
• •Facebook Ad Copy (promoting back-to-school supplies): Back to School, Back to Order! 📚 From desks to storage boxes, get everything your student needs for a successful year. Quality essentials at prices you'll love. Visit titanic.co.il and tick off your list!
• •Product Description Snippet (for a multi-functional cleaning tool): Meet your new cleaning hero! ✨ This versatile tool tackles dirt and grime on multiple surfaces, saving you time and effort. Durable, easy to use, and surprisingly affordable. Make cleaning less of a chore – add it to your cart!
• •TikTok Video Script Idea (Voiceover/Text for a short demo): (Scene: Quick demo of a space-saving storage item) Tiny space? BIG solution! 😉 Watch how our [Product Name] magically creates more room! Super easy, super smart. Get yours at Titanic.co.il! #HomeHacks #TitanicIsrael #SmallSpaceLiving