Brand Tone

Direct, functional, safety-conscious, and reassuring.

Brand Values

• •Safety
• •Reliability
• •Empowerment
• •Trust
• •Preparedness

Best Practices

• •Ensure consistent use of direct, functional, and safety-conscious language across all channels.
• •Focus on clear, factual product descriptions that highlight safety and reliability.
• •Address potential customer concerns about online shopping by offering guarantees or clear return policies.
• •Use customer testimonials to build trust and demonstrate product effectiveness.
• •Maintain a professional and responsive customer service presence to address any inquiries promptly.

Social Perception

A reliable and trustworthy provider of personal safety and self-defense products, empowering customers to protect themselves.

Copy Examples

• •"Our pepper spray provides reliable protection in dangerous situations. Order now for peace of mind."
• •"This personal alarm emits a loud siren to deter attackers and alert those nearby. Easy to carry and use."
• •"The self-defense keychain is a discreet and effective tool for personal safety. Be prepared, not scared."
• •"Our online store is secured, and we offer a money-back guarantee. Your safety and satisfaction are our priority."
• •"Empower yourself with the knowledge and tools to stay safe. Check out our self-defense classes."