Brand Tone

Aspirational, but currently inconsistent. A blend of trendy/affordable (fast fashion) with emerging holistic/spiritual wellness.

Brand Values

• •Ethics
• •Responsible sourcing
• •Sustainability (Aspired)
• •Quality
• •Holistic well-being (Aspired)
• •Affordability

Best Practices

• •Clearly communicate ethical sourcing and sustainability practices to avoid perceptions of greenwashing.
• •Maintain a consistent brand voice across all platforms, aligning with either the fast-fashion or holistic/spiritual wellness identity.
• •Differentiate 'Aloe Wings' from other brands and products with similar names through unique branding and messaging.
• •Emphasize quality and commitment to well-being in product descriptions and marketing materials.
• •Use visuals and language that reinforce the chosen brand identity (fast-fashion or holistic/spiritual wellness).

Social Perception

Potentially confusing and inconsistent. Perceived as a fast-fashion brand with emerging interest in holistic/spiritual wellness, but needs clearer messaging around ethics and sustainability to avoid negative connotations.

Copy Examples

• •"Discover ethically-sourced, soul-soothing styles. Shop Aloe Wings for fashion that feels good, inside and out."
• •"Express your unique spirit with our curated collection of natural beauty and wellness essentials. Aloe Wings: Where style meets soul."
• •"New arrivals daily! Eco-conscious fashion for the modern spiritualist. Shop Aloe Wings and elevate your wardrobe, mind, and spirit."
• •"Embrace sustainable style with our latest collection. Designed for comfort, crafted with care. Shop Aloe Wings."
• •"Treat yourself to our natural beauty and wellness products, perfectly paired with the latest ethical fashion trends. Aloe Wings: Style with a Soul."