Brand Tone

Informative & Technical, Passionate & Enthusiastic, Reliable & Trustworthy, Community-Oriented

Brand Values

• •Innovation
• •Quality & Reliability
• •Customer Value
• •Safety
• •Responsibility

Best Practices

• •Emphasize the 'designed by pilots, for pilots' aspect.
• •Highlight not just what the instrument *does*, but what it *enables* the pilot to achieve and experience.
• •Avoid jargon where simpler terms suffice, but don't shy away from technical accuracy.
• •Show, don't just tell innovation: showcase it through concrete examples.
• •Reassure them that Flymaster is a reliable partner in their flying adventures.

Social Perception

Respected & Established, Innovative, Pilot-Focused, Good Value for Money, Reliable for XC and Competitions, Responsive Support

Copy Examples

• •Fly safer, fly further, stay connected.
• •Find your perfect flight companion.
• •Customizable displays, ultra-sensitive varios, and robust navigation – everything you need to turn ambitious XC dreams into reality.
• •Invest in your passion.
• •Designed by pilots, for pilots.