Brand Tone

Confident, edgy, and stylish, with a touch of challenge or statement.

Brand Values

• •Confidence
• •Style
• •Edginess
• •Individuality
• •Boldness

Best Practices

• •Maintain a balance between confidence and authenticity to avoid negative connotations of 'Chulo'.
• •Clearly differentiate the brand from other entities using similar names.
• •Emphasize the unique selling points and value proposition to stand out in a competitive market.
• •Incorporate the 'VS' element to create a sense of challenge or statement, but ensure it aligns with the brand's overall message.
• •Monitor online discussions and address any concerns or misconceptions about the brand or its association with myshopify.com domains.

Social Perception

A brand that embodies confidence, style, and edginess, appealing to individuals who want to make a statement.

Copy Examples

• •Chulo VS: Unleash your inner confidence.
• •Step up your style game with Chulo VS.
• •Chulo VS: Where boldness meets fashion.
• •Chulo VS: The ultimate statement piece.
• •Dare to be different with Chulo VS.