Brand Tone

Empowering & Aspirational, Informative & Educational, Direct & Action-Oriented, Modern & Trendy

Brand Values

• •Entrepreneurship & Independence
• •Accessibility & Opportunity
• •Efficiency & Scalability
• •Digital Innovation

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of the Ruby Market tone (e.g., empowering, practical, modern, encouraging) with examples of "say this, not that." This serves as a guide for all content creators.
• •Focus on "Você" (You - informal): Address the audience directly and personally, using the informal "você" common in Brazilian Portuguese marketing. This fosters a closer connection and makes the message more relatable and empowering.
• •Highlight Benefits & Transformation: Consistently frame product features in terms of the benefits and transformations they offer the customer (e.g., "more free time," "your own successful business," "achieve your financial goals").
• •Use Action-Oriented Language: Employ strong verbs and clear calls to action that encourage engagement and the next step (e.g., "Descubra," "Comece Agora," "Transforme," "Acesse").
• •Stay Current with Digital Vernacular (Especially on Social Media): Incorporate relevant hashtags, emojis, and a slightly more informal, energetic tone on platforms like Instagram and TikTok, while maintaining core brand values of empowerment and providing solutions. Ensure language remains accessible and motivational.

Social Perception

Likely perceived by its target audience (aspiring or current digital entrepreneurs in Brazil) as a resource for tools and a potential shortcut to creating online income streams. The active presence on Instagram and TikTok suggests an effort to connect with a younger, digitally-savvy audience interested in online trends and side hustles.

Copy Examples

• •Headline (Empowering & Aspirational): Sua Liberdade Financeira Começa Agora: Descubra o Poder dos Produtos PLR com a Ruby Market! (Your Financial Freedom Starts Now: Discover the Power of PLR Products with Ruby Market!)
• •Social Media Post (Informative & Action-Oriented): Cansado de procurar o produto digital perfeito? Na Ruby Market, você encontra PLRs de alta qualidade prontos para você lucrar. Personalize, lance e venda! Comece hoje mesmo. #rendaextra #marketingdigital #empreendedorismo (Tired of searching for the perfect digital product? At Ruby Market, you find high-quality PLRs ready for you to profit. Customize, launch, and sell! Start today. #extraincome #digitalmarketing #entrepreneurship)
• •Email Subject Line (Direct & Benefit-Oriented): Abra Seu Negócio Online em Dias, Não Meses - Com Nossos PLRs! (Open Your Online Business in Days, Not Months - With Our PLRs!)
• •Website CTA (Aspirational & Encouraging): Transforme sua paixão em lucro. Explore nosso catálogo de PLRs e dê o primeiro passo para o sucesso digital. Quero Empreender! (Transform your passion into profit. Explore our PLR catalog and take the first step towards digital success. I Want to Be an Entrepreneur!)
• •TikTok Video Hook (Trendy & Engaging): Hack de Renda Extra que Ninguém te Conta! 🤫 Produtos PLR da Ruby Market: Edite, Venda, Lucre! Link na Bio! 🚀 #plrbrasil #negociodigital (Extra Income Hack Nobody Tells You! 🤫 Ruby Market PLR Products: Edit, Sell, Profit! Link in Bio! 🚀 #plrbrazil #digitalbusiness)