Brand Tone

Elegant & Stylish, Practical & Everyday, Trustworthy & Customer-Focused, Affordable Luxury

Brand Values

• •Quality & Durability
• •Customer Satisfaction
• •Style & Elegance
• •Practicality & Versatility
• •Accessibility
• •Personalization

Best Practices

• •When highlighting benefits like 'waterproof' or 'hypoallergenic,' present them as confident assurances rather than just features.
• •Use customer-centric language like, 'Experience the quality our customers rave about.'
• •Regularly include terms like '18k gold plated,' 'stainless steel,' 'waterproof,' 'tarnish-free,' 'hypoallergenic,' 'everyday jewelry,' 'elegant,' and 'affordable' across all platforms to reinforce brand identity and improve SEO.
• •Emphasize the 'affordable luxury' aspect to attract a broad audience seeking high-quality jewelry without breaking the bank.
• •Showcase customer reviews prominently to build trust and credibility.

Social Perception

Positive customer feedback praising quality and timely delivery. Emerging online presence on TikTok and Instagram, emphasizing waterproof and affordable features. Broad association with positive connotations due to the term 'holy vibe.'

Copy Examples

• •Stunning Jewelry for Every Style
• •Jewelery that you can WEAR Everyday!
• •Let customers speak for us
• •Affordable 18k gold plated jewellery
• •Dainty elegant and most affordable