Brand Tone

Aspirational & Elegant, Approachable & Friendly, Informative & Helpful, Trustworthy & Quality-Focused, Modern & Trendy

Brand Values

• •Quality & Durability
• •Affordability
• •Customer Happiness & Connection
• •Style & Self-Expression
• •Sustainability & Responsibility
• •Care & Thoughtfulness

Best Practices

• •Always Emphasize Quality and Durability Alongside Style
• •Infuse Warmth and Connection
• •Be Approachable and Engaging on Social Media
• •Maintain an Element of Sophistication
• •Educate and Empower

Social Perception

Positive Product Experience, Appreciation for Aesthetics and Packaging, Engaged Community (especially on TikTok), Perceived as a Modern Online Business, Trustworthy (Emerging)

Copy Examples

• •Joyas Beirut: Elevate Your Everyday. Discover 18K Gold-Plated Radiance That Lasts. Crafted for confidence, designed for you. Our hypoallergenic, waterproof pieces let your unique style shine, effortlessly. Find your signature sparkle today.
• •Shine brighter, worry less! ✨ Our stunning 18K gold-plated stainless steel jewelry is made to keep up with your life – yes, even that spontaneous dive into the sea! 🌊 Which piece from our new collection is calling your name? Let us know below! 👇 #JoyasBeirut #WaterproofJewelry #StyleThatLasts
• •Meet your new forever favorite: The [Product Name] Necklace. Lovingly crafted from premium stainless steel and generously plated with 18K gold, this piece is more than just beautiful – it's built to endure. Waterproof, tarnish-resistant, and hypoallergenic, it’s designed for comfort and timeless elegance. Experience the Joyas Beirut promise of quality you can feel.
• •Unlock the Secret to Jewelry That Stays Golden ✨ Tired of jewelry that loses its sparkle? At Joyas Beirut, we believe in beauty that endures. That's why our 18K gold-plated stainless steel collection is designed to be waterproof and tarnish-resistant. Learn more about how to care for your treasures and explore pieces that truly last...
• •ASMR unboxing our latest obsession! 😍 obsessed with how our [Product Name] catches the light! ✨ Waterproof, chic, and ready for literally anything. Link in bio to get yours! 🛍️ #JoyasBeirut #GoldJewelry #ASMRjewelry #TikTokMadeMeBuyIt #LebanonFashion