Brand Tone

Elegant & Sophisticated, Authentic & Traditional, Artistic & Passionate, Respectful & Appreciative, Informative & Descriptive

Brand Values

• •Craftsmanship
• •Authenticity
• •Heritage & Tradition
• •Elegance & Timelessness
• •Quality
• •Customer Connection

Best Practices

• •Develop a Brand Voice Glossary: Create a list of "on-brand" words (e.g., heritage, artisanal, timeless, intricate, luminous, bespoke) and "off-brand" words (e.g., cheap, trendy, basic, ordinary) to guide all writers.
• •Emphasize Storytelling: Focus on the narrative behind the sarees – the weavers, the traditions, the inspiration for designs. This naturally lends itself to an elegant and appreciative tone.
• •Maintain a Tone of Respect and Reverence for the Craft: Always speak of the Banarasi weaving tradition and the artisans with high regard. This reinforces authenticity and value.
• •Use Rich, Sensory Language: Describe the feel of the silk, the shimmer of the zari, the intricacy of the patterns to immerse the audience in the luxurious experience of the sarees.
• •Ensure Consistency Across All Platforms: Whether it's a detailed product description on the website, a short Instagram caption, or a customer service email, the underlying tone of elegance, authenticity, and respect for tradition should remain consistent.

Social Perception

Premium & Luxurious, Authentic Source of Banarasi Sarees, Cultural Custodian, Special Occasion Wear, Growing Online Presence

Copy Examples

• •Rungkaat: Weaving a Legacy of Banarasi Elegance, Thread by Sacred Thread.
• •Drape yourself in the poetry of pure Katan silk. Each Rungkaat saree is a testament to Banaras's timeless artistry, handwoven with devotion to grace your most cherished moments.
• •Sunrise hues or twilight depths? Our latest Banarasi Rungkaat collection captures the spectrum of tradition. Discover the story woven into every motif. #RungkaatSarees #BanarasiHeritage #HandloomLuxury #ArtOfWeaving
• •From the ancient looms of Varanasi to your treasured collection, Rungkaat is more than a brand – it's a promise of authenticity, a celebration of masterful craftsmanship, and a vibrant thread in India's rich textile narrative.
• •Unveiling Timeless Treasures: Explore the New Rungkaat Handloom Collection.