Brand Tone

Friendly and Approachable, Helpful and Knowledgeable, Customer-Centric, Value-Oriented, Enthusiastic

Brand Values

• •Customer Satisfaction
• •Expertise and Experience
• •Convenience
• •Fair Pricing/Value
• •Reliability and Trustworthiness
• •Community

Best Practices

• •Prioritize "Happy Camper" Stories: Continue showcasing satisfied customers on social media and the website. This authentically reinforces friendliness, customer focus, and the joy of RVing.
• •Emphasize Mobile Convenience and Expertise in Service Communications: Highlight the ease of their mobile repair service and the knowledge of their technicians in all service-related copy. Use phrases like "We come to you," "Expert diagnosis," "No-hassle repairs."
• •Maintain a Conversational and Approachable Voice: Whether it's social media captions, email newsletters, or website text, use language that is easy to understand, welcoming, and avoids overly technical jargon where possible. Encourage questions and interaction.
• •Clearly Communicate Value: In promotions, product descriptions, and service explanations, consistently (but subtly) reiterate the commitment to fair pricing and good value, linking it back to their efficient operational model if appropriate.
• •Empower All Staff with Brand Voice Understanding: Ensure everyone interacting with customers, from sales to service, understands and can communicate with the same friendly, helpful, and knowledgeable tone. This consistency builds trust.

Social Perception

Positive among direct customers, Limited Broader Online Presence/Awareness

Copy Examples

• •Headline (Facebook Ad for Service): "RV Trouble? Don't Sweat It! Our Mobile Medics Bring Expert RV Repair Right To Your Doorstep in Calgary & Area. Friendly Service, Fair Prices – That's the Wild West Way!"
• •Instagram Post (New Inventory): "Dreaming of open roads? 🏞️ This [RV Model] just rolled onto our lot and is ready for adventure! We'll walk you through every feature and help you get the best value. Come say hi at Wild West RVs – your adventure starts here! #WildWestRVs #RVLife #OkotoksRVs #AdventureReady"
• •Website Banner (Parts Promotion): "Gear Up For Less! 🛠️ Get quality new & used RV parts at prices that won’t break the bank. Order online for easy delivery. Your journey, our support. Shop Wild West RV Parts today!"
• •Customer Testimonial Post: "Another Happy Camper hitting the road! 🎉 We love making RV dreams come true. Thanks, [Customer Name], for trusting Wild West RVs. Got a story to share? Tag us! #HappyCampers #WildWestFamily #RVAdventures"
• •"About Us" Snippet (for local directory): "Your friendly, neighborhood RV experts in Okotoks! Wild West RVs offers top-notch mobile service, quality parts, and a great selection of new & used RVs – all with a smile and fair pricing. With 20+ years of experience, we're here to help you explore the great outdoors."