Brand Tone

Friendly, Knowledgeable, Trustworthy, Customer-centric, Enthusiastic

Brand Values

• •Customer Satisfaction
• •Quality
• •Trust and Honesty
• •Expertise and Knowledge
• •Reliability and Service
• •Passion/Enthusiasm
• •Community

Best Practices

• •Develop and Share a Brand Voice Guide: Clearly document the primary and secondary tone words (e.g., Friendly, Knowledgeable, Trustworthy, Enthusiastic), provide examples of "do's and don'ts" for language, and explain the core brand values that the tone should reflect. Ensure everyone creating content has access to this.
• •Prioritize Customer-Centric Language: Always frame messaging around the customer's needs, benefits, and experience. Use "you" and "your" frequently. Highlight how RMT Golf solves problems or enhances their lifestyle, reinforcing the "Customer-First Approach."
• •Infuse Genuine Enthusiasm and Passion: Let the team's love for golf carts shine through. Use vibrant, positive language when describing products, customizations, and the lifestyle they enable. Avoid overly technical jargon unless clearly explained for the customer's benefit.
• •Maintain Honesty and Transparency: Build on the established trust. Be straightforward about products, services, and pricing. If addressing potential concerns (like used cart condition), do so honestly, emphasizing quality checks and refurbishment processes.
• •Be Consistent Across All Channels, Adapting Appropriately: While the core tone remains, allow for slight variations based on the platform (e.g., slightly more informal on TikTok, highly professional for official announcements). However, the underlying values of trustworthiness, knowledge, and customer care should always be evident. Regularly review content across platforms to ensure alignment.

Social Perception

Customers overwhelmingly perceive RMT Golf as a trustworthy, reliable company with excellent customer service and high-quality products. Staff are frequently praised for their helpfulness and honesty. The detailed information provided on their website and social media, along with their long history, positions them as knowledgeable leaders in the golf cart industry. Within their service areas, they appear to be well-regarded and active. They connect with customers on a shared passion for golf carts, not just as a transactional business.

Copy Examples

• •Headline: Your Perfect Ride Awaits! Explore RMT Golf's Unmatched Selection. Body: At RMT Golf, we're more than just carts; we're your trusted partners in fun and utility. Our friendly experts are here to help you find the ideal E-Z-GO, Club Car, or Yamaha to fit your life, backed by service you can count on. Swing by and see why our customers feel like part of the family!
• •Headline: Quality You Can Trust, Service That Shines. That's the RMT Golf Promise. Body: For over 65 years, RMT Golf has been the premier source for top-quality new, used, and custom golf carts. We believe in honest advice and exceptional service, ensuring you drive away happy and confident. Discover the RMT difference today!
• •Headline: Adventure Calling? Answer it with a Custom Cart from RMT Golf! Body: Unleash your personality! From rugged tires to custom seats and sound systems, our passionate team at RMT Golf loves bringing your dream cart to life. Share your vision, and let our enthusiasts craft a ride that's uniquely you. Let's build something amazing together!
• •Headline: Expert Advice, Endless Options. RMT Golf Makes Ownership Easy. Body: New to golf carts? Or a seasoned owner looking for an upgrade? Our knowledgeable RMT Golf crew is here to guide you every step of the way, from choosing the right model to parts and maintenance tips. We’re committed to making your golf cart experience seamless and enjoyable.
• •Headline: More Than a Dealership, We're Your Golf Cart Community. Body: Join the RMT Golf family! With locations across [mention key regions like UT, NV, ID], we're dedicated to serving our local communities with reliable carts and friendly support. Experience the warmth and expertise that keeps our customers coming back. Your satisfaction is our top priority!