Brand Tone

Welcoming, Inclusive, Community-Oriented, Passionate, Knowledgeable, Supportive, Resilient, Local

Brand Values

• •Community Building
• •Expertise & Quality
• •Inclusivity
• •Support & Encouragement
• •Local Connection

Best Practices

• •Highlight local trails, Denver-area specifics, and community happenings.
• •Offer tips, advice, and insights that help runners of all levels.
• •Emphasize the welcoming and inclusive nature of the store.
• •Promote community events and group runs.
• •Showcase the knowledgeable staff and high-quality products.

Social Perception

Valued Community Hub, Respected Local Business, Supportive & Appreciative

Copy Examples

• •Join our weekly run club and discover your new favorite trail! #BPRunCo #DenverRunners #CommunityRunning
• •Stop by and let's talk trail fuel! #BPRunningEvents #TrailRunningCommunity
• •Come find your fit, your gear, and your people.
• •Welcome to BPRunCo, your locally owned, full-service neighborhood running store.
• •We're more than just a store; we're a community of passionate runners.