Brand Tone

empathetic, supportive, and educational

Brand Values

• •Natural Solutions
• •Authenticity & Quality
• •Emotional Well-being
• •Support & Empowerment
• •Holistic Approach
• •Personal Connection/Human Scale

Best Practices

• •Always Lead with Empathy: Start by acknowledging the customer's potential struggles or aspirations. Use language that shows understanding and a genuine desire to help (e.g., "We know it can be tough," "You deserve to feel your best").
• •Educate, Don't Just Sell: Provide valuable information about naturopathy, Bach Flowers, and lithotherapy. Explain the "why" behind the products and their benefits in a clear, accessible way. This builds trust and positions the brand as an authority.
• •Maintain Authenticity Through Personal Story: Continue to weave in the founder's journey and motivations where appropriate. This humanizes the brand and makes it more relatable than a faceless entity.
• •Use Gentle and Positive Language: Opt for words that are calming, uplifting, and encouraging. Avoid overly aggressive sales tactics or fear-based marketing. Focus on empowerment and positive outcomes (e.g., "nurture," "balance," "radiate," "discover").
• •Ensure Visual Consistency Reinforces the Tone: Use imagery and a visual style (colors, fonts) across all platforms that reflect natural, calming, and authentic values. This visual harmony will support the written messaging.

Social Perception

Customers generally perceive Vibrasens Naturopathie as a trustworthy source for natural wellness products. The products are often described as beautiful and of good quality. The founder's personal story and her presence on social media, particularly TikTok, likely contribute to a perception of authenticity and relatability. Users on social media engage with content about specific issues like TDAH, anxiety, and weight management, suggesting they see the brand as offering potential solutions or support for these concerns. The emphasis on "Made in France" and natural ingredients likely appeals to consumers seeking quality and transparency. There's an appreciation for the "vibrational" aspect of the products, aligning with an interest in energy healing and holistic practices.

Copy Examples

• •Facebook/Instagram Post (Product Focus - Bach Flower Elixir for Stress): Feeling overwhelmed? You're not alone. Our 'Inner Calm' Bach Flower Elixir is gently crafted to help soothe everyday tensions and restore your sense of peace. Made with love in France, because your well-being is our priority. ✨ Discover how natural essences can support your emotional balance. #VibrasensNaturopathie #BachFlowers #NaturalWellness #StressRelief #SelfCareJourney
• •TikTok Video Concept (Short, engaging, problem/solution): (Founder holding a lithotherapy bracelet) Struggling to stay grounded and protected from negative vibes? This Triple Protection bracelet combines Tiger's Eye, Hematite, and Obsidian to create a shield of positive energy around you. 💪 Feel the difference real, hand-picked stones can make. Tap the link in bio to find your anchor. #Lithotherapy #EnergyHealing #PositiveVibes #NaturalProtection #Vibrasens
• •Website Banner (Homepage): Rediscover Your Inner Harmony. Explore our authentic Bach Flower remedies and handcrafted lithotherapy jewelry, designed to support your journey to natural well-being. Quality you can feel, from nature to you.
• •Email Newsletter Snippet (Educational Content): Did you know that Bach Flowers work by addressing the emotional roots of imbalance? Dr. Bach believed that a healthy emotional state is key to overall health. Our 'Confidence' blend, for example, uses specific flower essences to help you overcome self-doubt and embrace your true potential. Learn more on the blog this week! [Link to blog post]
• •Product Description (Lithotherapy Bracelet for Sleep): Drift into peaceful slumber with our 'Sweet Dreams' Amethyst and Howlite bracelet. Known for their calming properties, these genuine stones are carefully selected to help quiet an overactive mind and promote deep, restorative sleep. Handcrafted with intention in France, each bracelet is a little piece of serenity. ✨ Your gentle companion for a more restful night.