Brand Tone

Personal and Passionate, Minimalist and Clean, Inspiring and Creative, Cozy and Welcoming, Appreciative and Grateful

Brand Values

• •Self-Expression
• •Creativity
• •Passion
• •Quality and Thoughtful Design
• •Personal Connection

Best Practices

• •Embrace the Founder's Voice: Continue to weave Chloe's personal passion and journey into the narrative.
• •Keep it Clean and Concise: Reflect the "minimalist" value in the language.
• •Inspire, Don't Just Sell: Frame product benefits around creativity, self-reflection, and personal expression rather than just features.
• •Maintain a "Cozy" and Approachable Feel: Use warm, inviting language. Phrases like "your cozy corner" are effective.
• •Show Gratitude Regularly: Consistently express appreciation for customer support, reinforcing the personal connection and the value placed on the community.

Social Perception

Positive Customer Experience, Aesthetically Pleasing, Authentic and Relatable

Copy Examples

• •These delicately designed stickers are born from a love for all things cute and functional.
• •💌 Chloe’s dream of creating beautiful stationery comes to life in every order.
• •Welcome to 1521 Studio – where stationery meets self-expression.
• •Founded by Chloe, a lifelong lover of design and journaling, we create minimalist tools to help you reflect, create, and find joy.
• •Every piece is a part of our story, and we're so grateful to share it with you.