Brand Tone

Enthusiastic, Passionate, Helpful, Informative, Community-Oriented, Quality-Conscious, Playful & Fun

Brand Values

• •Customer Satisfaction (Stated)
• •Quality & Craftsmanship (Stated)
• •Inclusivity
• •Innovation
• •Sustainability (Emerging)
• •Passion for Fandoms

Best Practices

• •Embrace the Fandom: Use language that resonates with cosplay and Halloween enthusiasts. Show genuine passion for the characters and stories.
• •Highlight Craftsmanship & Quality (and strive to consistently deliver it): Emphasize the "hand-made" aspect, material quality, and attention to detail in product descriptions and ads, while ensuring operations back this up.
• •Be Enthusiastic and Positive: Maintain an upbeat and exciting tone across all communications, reflecting the fun nature of costumes.
• •Foster Community: Encourage user-generated content, respond to comments and messages in a friendly and engaging manner, and use community-focused hashtags.
• •Be Transparent and Responsive (especially regarding concerns): While the aspirational tone is positive, ensure that customer service communication is also clear, helpful, and addresses concerns transparently to build trust and manage the mixed perceptions regarding quality and service. Acknowledge feedback and clearly outline policies.

Social Perception

Mixed perception due to vast selection and catering to specific cosplay needs. Negatively impacted by inconsistencies in product quality and customer service. Seen as a go-to for specific niches, but faces concerns about reliability. Appreciation for selection & effort.

Copy Examples

• •Unleash your inner hero (or villain!). Hicostume brings your favorite characters to life with handcrafted cosplay and Halloween costumes. Dive into our 2024 collection – where quality meets fantasy!
• •The wait is over! Explore Hicostume's spellbinding 2024 Halloween Collection. From sustainable spooks to tech-enhanced terrors, discover meticulously crafted costumes designed for unforgettable nights. #HiCostumeHalloween
• •Step into the world of [Anime Name]! Our [Character Name] cosplay is tailor-made with high-quality fabrics for ultimate comfort and authenticity. Ready for your next convention? We've got you covered!
• •WOW! Check out @[UserTag]'s incredible [Character Name] cosplay featuring our costume! We're blown away! Share your Hicostume transformations using #HiCostumeHalloween for a chance to be featured and win!
• •Don't just wear a costume, *become* the character. At Hicostume, we handcraft detailed and durable costumes perfect for everything from Halloween parties to epic cosplay events. Experience the Hicostume difference.