Brand Tone

Personal & Passionate, Inspirational & Evocative, Friendly & Conversational, Authentic

Brand Values

• •Storytelling
• •Community
• •Authenticity & Quality
• •Adventure & Exploration
• •Connection

Best Practices

• •Continue to leverage James's personal travel stories and passion in communications.
• •Every piece of copy should aim to evoke a travel memory, inspire a future trip, or encourage the sharing of experiences.
• •Continue the open and direct communication style. Respond to comments and messages with the same warmth and enthusiasm conveyed in the "About Us" section.
• •Ensure that all imagery used (on the website, social media, ads) reflects the adventurous, authentic, and inspiring tone.
• •Plan content that aligns with travel seasons, famous global events, or "on this day in travel history" type posts.

Social Perception

Emerging Niche Brand, Personal Connection Likely Valued, Focus on Experience over "Hype", Community-Oriented (Aspirational)

Copy Examples

• •Remember that first bite of gelato under the Roman sun? Or the awe of standing where gladiators once stood? Our 'Eternal City' tee isn't just a shirt, it's a conversation starter, a memory keeper. What's your most unforgettable Rome moment? Share below! #WhereAndWhat #RomeAdventures #TravelStories #BuiltFromPlacesNotHype
• •Where have you been? What did you discover? Each Where & What tee is designed from real travel experiences, for explorers like you. From the bustling streets of Tokyo to the serene beaches of Thailand, wear your journey. Shop our collections and get 20% off your first story! #TravelApparel #Wanderlust #StorytellingThreads #ExploreMore
• •Feel the tranquility of Arashiyama's bamboo groves and the vibrant energy of Gion. Our Kyoto tee, 'Whispers of the Ancient Capital,' is more than fabric and ink – it's a piece of a journey. Crafted from quality materials by our founder, James, after his own transformative visit. Let it spark your own tales of discovery. What story will your shirt tell? #KyotoDreaming #WhereAndWhatCo #TravelInspired
• •Fuel Your Wanderlust, James Shares His Latest Destination Inspiration!
• •More Than a T-Shirt. It's a Story. Your Story. Explore travel-inspired apparel, built from places, not hype. #WhereAndWhat