Brand Tone

Unclear, requires definition. Currently fragmented and potentially confused with other brands/services.

Brand Values

• •Convenience
• •Quality
• •Value
• •Simplicity
• •Prime Benefits

Best Practices

• •Regularly review content to ensure it reflects the defined brand voice and values.
• •Establish a clear brand voice guide for all copywriters.
• •Monitor social media and customer feedback to understand brand perception.
• •Use brand values as a guide when writing copy.
• •Train copywriters on brand tone and values.

Social Perception

Potentially confused with other businesses named 'Auto Prime' or Amazon Prime services. Lack of clear brand association on social media.

Copy Examples

• •"Discover the convenience of [Product Name]!"
• •"Experience the [Product Name] difference today!"
• •"[Product Name]: Quality and value you can trust."
• •"Simplify your life with [Product Name]."
• •"Shop [Product Name] and enjoy prime benefits."