Brand Tone

Professional & Expert, Aspirational & Quality-Focused, Supportive & Educational, Modern & Chic

Brand Values

• •Quality
• •Expertise & Education
• •Empowerment
• •Beauty & Aesthetics
• •Community

Best Practices

• •Develop a Brand Voice Guide: Create a document detailing your brand's tone, key messaging points, words to use/avoid, and grammar/style preferences. Share this with anyone creating content.
• •Always Prioritize Quality & Expertise: Ensure all copy reflects the brand's commitment to high standards. Use precise language, provide factual information (especially for product descriptions and educational content), and avoid overly casual slang that might undermine professionalism.
• •Speak to Your Target Audience: Understand the needs, aspirations, and language of lash technicians. Tailor your copy to resonate with their professional goals and challenges, offering solutions and support.
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy aligns with your visual branding. If your visuals are chic and professional, your copy should mirror that sophistication.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and marketing materials to ensure they consistently reflect the desired brand tone and values. Adapt as your brand evolves or as you receive feedback.

Social Perception

Positive among Lash Professionals, Seen as a Go-To for Quality, Respected for Expertise, Trustworthy

Copy Examples

• •Product Ad (New Adhesive): "Unlock flawless retention. Introducing Lela Store's new ProBond Adhesive – engineered for superior hold and seamless application. Elevate your artistry. Shop now."
• •Instagram Post (Educational): "Master the art of volume. Our latest tutorial breaks down the fan-making technique for that perfect, fluffy look. For lash artists dedicated to excellence. Link in bio for the full guide. #LelaLashPro #LashEducation"
• •Website Banner (Academy): "Become a Lela Certified Lash Artist. Our comprehensive academy courses empower you with the skills and confidence to excel. Enroll today and transform your passion into expertise."
• •Email Marketing (New Product Line): "Discover the difference quality makes. Explore Lela Store's latest collection of premium silk lashes, designed for unparalleled softness and a luxurious finish. Your clients will see and feel the Lela standard."
• •TikTok Video Caption (Behind the Scenes): "Precision, passion, and the perfect products. A little BTS of how we create stunning lash sets at Lela Store. ✨ Level up your lash game! #LashesByLela #LashArtistLife #ProLashSupplies"