Brand Tone

Calm & Soothing, Aspirational & Elegant, Informative & Passionate, Approachable & Friendly

Brand Values

• •Quality & Craftsmanship
• •Well-being & Self-Care
• •Sensory Experience
• •Aesthetics & Home Decor
• •Natural & Conscious (Potentially)

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., calm, elegant, informative, friendly) with examples of 'do's and don'ts.'
• •Focus on Sensory Language: Use evocative words that appeal to the senses, especially smell, sight, and touch, to describe the experience of the candles (e.g., 'velvety notes,' 'gentle flicker,' 'warm embrace').
• •Highlight Benefits, Not Just Features: Instead of just saying 'soy wax,' explain the benefit: 'clean-burning soy wax for a healthier home ambiance.' Connect scents to moods and desired outcomes (e.g., 'lavender for relaxation,' 'citrus for an uplifting feel').
• •Maintain Visual & Textual Harmony: Ensure the copy on your website, social media, and ads aligns with the visual aesthetic. If your images are serene and minimalist, your copy should reflect that.
• •Engage Authentically: When interacting with customers (comments, DMs), maintain the established brand tone. Be helpful, empathetic, and reinforce the values of well-being and quality. Personalize where possible.

Social Perception

Positive Association with Ambiance, Gift-Worthy, Associated with Self-Care Rituals, Niche & Artisanal (Potentially), Engagement-Focused

Copy Examples

• •Product Description (Website): 'Unwind and embrace tranquility. Our 'Serene Escape' candle, hand-poured with natural soy wax and infused with calming lavender and chamomile essential oils, transforms your space into a peaceful sanctuary. Let the gentle flicker and soothing aroma melt your stress away.'
• •Instagram Caption: 'Golden hour glow, meet our 'Amber Woods' candle. ✨ There's nothing like the warm embrace of rich amber and subtle sandalwood to make your evenings feel a little more magical. What's your favorite scent to unwind with? #NovoCandles #EveningRitual #ScentedSanctuary #HomeComfort'
• •TikTok Video Concept (Text Overlay/Voiceover): (Scene: Cozy room, candle lit) 'POV: You just lit your favorite Novo Candle after a long day. ✨ That first wave of [Scent Name] hitting you... pure bliss! #SelfCareMoment #CandleLover #NovoVibes #RelaxationMode'
• •Email Newsletter Subject Line: 'Create Your Oasis: Discover New Scents for a Serene Home' Body Snippet: 'Hello [Customer Name], at Novo Candles, we believe your home should be your haven. This week, we're thrilled to introduce three new artisanal scents designed to transport you to a state of blissful calm...'
• •Promotional Ad Copy (Social Media): 'Elevate your everyday. ✨ Novo Candles bring luxurious scents and a warm glow to your most cherished moments. Handcrafted for pure relaxation. Shop our collection now and find your signature scent. [Link]'