Brand Tone

Empowering & Supportive, Educational & Informative, Authentic & Relatable, Friendly & Approachable, Passionate & Enthusiastic

Brand Values

• •Natural Beauty & Self-Acceptance: Promoting the idea of loving and caring for one's natural hair texture.
• •Education & Empowerment: Equipping customers with the knowledge to manage their curly hair effectively.
• •Quality & Efficacy: Offering products that deliver tangible results for curly hair health and styling.
• •Community: Fostering a sense of belonging among curly-haired individuals.
• •Authenticity: Being transparent and genuine in product formulations, marketing, and brand storytelling.

Best Practices

• •Create a Brand Voice Chart: Document key characteristics of your tone (e.g., "Empathetic," "Knowledgeable," "Playful but not silly"), along with "Do's and Don'ts" for language. For example, "Do: Use encouraging language. Don't: Use overly technical jargon without explanation."
• •Speak Your Audience's Language: Understand the terms, slang (if appropriate), and common concerns of the curly hair community. Use language that resonates with them and shows you're part of their world.
• •Prioritize "You" Over "We": Focus your copy on the customer, their needs, their challenges, and how your products/brand can help *them*. (e.g., "Your curls will thank you" instead of "We created a great product").
• •Tell Stories: Share the brand's origin, customer success stories, or the inspiration behind products. Storytelling makes the brand more relatable and memorable, reinforcing its values and personality.
• •Be Consistent Across All Channels: Whether it's a tweet, an Instagram caption, a product description, or a customer service email, the tone should feel familiar and aligned with the established brand voice. Regular internal reviews of content can help maintain this consistency.

Social Perception

Positive: Customers likely perceive the brand as a trusted source for curly hair solutions and advice. The personal connection with "LaLa" (if she is the face of the brand) would foster loyalty. Community-Oriented: Followers and customers probably feel part of a supportive community where they can share experiences and tips. Effective Products: If reviews are generally positive, the products are seen as delivering on their promises for curl definition, moisture, and health. Inspirational: The brand, especially through "LaLa," may inspire others on their curly hair journey. Knowledgeable: Seen as an expert or reliable guide in the often complex world of curly hair care.

Copy Examples

• •Instagram Post (Product Focus): Unlock the secret to your most defined, hydrated curls yet! ✨ Our [Product Name] is packed with [Key Ingredient 1] and [Key Ingredient 2] to nourish every strand from the inside out. Say goodbye to frizz and hello to your best curl day, every day! Ready to transform your routine? Tap to shop! #ThatCurlyGirlLaLa #CurlyHairCare #DefineYourCurls #HealthyHairJourney #NaturalCurls
• •Facebook Post (Community Engagement/Tip): Curly Community! 💖 Let's talk deep conditioning! How often do you treat your curls to a deep conditioning session, and what are your go-to tips for maximizing moisture? Share your wisdom in the comments below – let's help each other shine! 👇 #CurlyCommunity #HairTips #DeepConditioning #ThatCurlyGirlLaLa #HealthyCurls
• •TikTok Video Script (Short Tip - Spoken with enthusiasm): (Video: Quick demo of applying a leave-in conditioner) Hey Curlies! Quick tip for bouncy curls: Don't skimp on your leave-in! Apply generously to damp hair, scrunch it in like you mean it, and watch those curls pop! ✨ What's your fave leave-in trick? #CurlyGirlMethod #TikTokCurls #HairHack #ThatCurlyGirlLaLa #EasyCurls
• •Email Newsletter Snippet (Empowering/Educational): Embracing your natural curls is a journey, not a destination. At That Curly Girl LaLa, we're here to equip you with the knowledge and the nourishing products you need every step of the way. This week, we're diving deep into understanding your hair's porosity – knowing this can revolutionize how you care for your curls! Click here to read our latest blog post and empower your routine. [Link to Blog]
• •Website Product Description Snippet (Focus on benefits & authenticity): Tired of products that promise the world but leave your curls feeling...meh? Our [Product Name], born from LaLa's own journey with finding what *truly* works, is formulated with love and [Specific Natural Ingredient]. It's designed to drench your curls in lasting moisture, enhance your natural pattern, and give you that 'wow' factor, authentically. Experience the LaLa difference.