Brand Tone

Aspirational, Professional, Expert, Enthusiastic, Passionate, Quality-Focused, Visually Confident

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Creativity & Customization
• •Precision & Expertise
• •Passion for Automobiles

Best Practices

• •Develop a Brand Voice Guide: Clearly document the identified tone (Aspirational, Expert, Passionate), key messaging points, preferred terminology (e.g., "transformation," "premium," "flawless"), and words to avoid. Share this with anyone creating content.
• •Prioritize Visual Storytelling: Continue to let high-quality images and videos of completed projects do much of the talking. Ensure the copy complements and enhances the visuals, rather than just describing them. The visuals inherently carry the aspirational and quality-focused tone.
• •Emphasize Expertise & Quality in Detail: When describing services or materials, subtly weave in details that reinforce expertise. For example, instead of "We use good film," try "We select only industry-leading, premium cast vinyls known for their durability and vibrant finish."
• •Engage with Enthusiasm and Professionalism: In all customer interactions (social media comments, DMs, emails), maintain a tone that is both enthusiastic about their project and professional in addressing their needs and queries.
• •Showcase the "Why" Behind the Wrap: Go beyond just the aesthetic. Tap into the emotional drivers – the desire to be unique, to protect an investment, to express personality. Frame copy around these benefits, reinforcing the transformative and aspirational aspects of the brand.

Social Perception

Skilled and focused on high-end, visually impressive results, especially due to their social media showcasing luxury and modified vehicles. Building a perception of being a go-to for modern, stylish vehicle customization in the UK.

Copy Examples

• •Headline: Beyond a New Look. It's a New Identity. House of Wraps. Body: Your vehicle is an extension of you. Don't settle for factory standard. At House of Wraps, our master technicians use cutting-edge techniques and premium films to unlock your car's ultimate potential. Drive the dream.
• •Social Media Post (with a video of a wrap in progress): Caption: Precision in every line, passion in every project. Witness the art of transformation as we take this [Car Model] to the next level with a stunning [Color/Finish] wrap. Ready for your car's evolution? DM us for a consultation! #HouseOfWraps #CarTransformation #UKCarScene #ExpertWraps #VinylWrap
• •Website Service Description (for PPF): Title: Invisible Armour. Lasting Perfection. Paint Protection Film by House of Wraps. Body: Preserve that showroom shine and shield your investment from the rigours of the road. Our optically clear Paint Protection Film offers robust defence against stone chips, scratches, and environmental contaminants, applied with the meticulous care your vehicle deserves.
• •Promotional Email Subject: Unleash Your Ride's True Colours with House of Wraps! Body Snippet: Dreaming of a head-turning new look for your car? Or perhaps robust protection that keeps it pristine? At House of Wraps, we're not just about changing colours; we're about elevating your entire driving experience with unparalleled craftsmanship and the finest materials on the market.
• •Facebook Ad Copy: Headline: Love Your Car? So Do We. Expert Vehicle Wrapping & Styling at House of Wraps. Body: From subtle dechroming to full-colour change wraps, our passionate team delivers flawless results that make a statement. Get a quote and let's design your standout look! #VehicleWrapping #CustomCarsUK #HouseOfWraps #CarStyling