Brand Tone

Trendy and Youthful, Confident and Expressive, Comfort-focused yet Stylish, Inclusive and Community-Oriented, Enthusiastic and Upbeat

Brand Values

• •Comfort
• •Style & Self-Expression
• •Quality
• •Individuality
• •Community & Empowerment
• •Fusion of Fashion and Music

Best Practices

• •Embrace the "Music Meets Fashion" Metaphor: Consistently weave musical terms and metaphors (e.g., "symphony," "rhythm," "melody," "vibe," "resonate," "amplify") into your copy to reinforce the brand's unique identity.
• •Prioritize Comfort and Quality in Language: Always highlight the comfort aspect using words like "cozy," "soft," "premium," "breathable," alongside emphasizing the quality of materials and craftsmanship, as these are core selling points.
• •Use Active and Engaging Language: Encourage interaction and make it relatable to a younger, fashion-conscious audience.
• •Focus on Empowerment and Individuality: Highlight how the clothing enables self-expression and empowers individuals to make a statement.
• •Incorporate relevant hashtags to boost discoverability and align with current trends: such as #OWVRSZ, #WhereFashionMeetsMusic, #OversizedForSummer, #StreetwearSeason.

Social Perception

Positive, Fashion-forward, Associated with Music Culture, Emerging Brand

Copy Examples

• •Elevate your wardrobe and make a statement with Tee Symphony 2024.
• •Let OWVRSZ make your summer statement.
• •OWVRSZ: Where Fashion Meets Music - melodic expression of individuality
• •Melodic Comfort Hoodie: Experience supreme comfort and breathable design.
• •Join the OWVRSZ movement - a global community fostering empowerment through fashion.