Brand Tone

Passionate & Enthusiastic, Approachable & Friendly, Sincere & Transparent, Curated & Discerning, Modern & Engaged, Romantic & Idealistic

Brand Values

• •Love for Storytelling
• •Quality & Care
• •Community & Connection
• •Transparency & Fairness
• •Passion & Enthusiasm
• •Sustainability
• •Cultivating Beauty & Emotion
• •Supporting Authors

Best Practices

• •Always Lead with Passion: Whether it's about a book, an author, or the act of reading, let genuine enthusiasm shine through. Use emotive language that conveys a love for stories.
• •Be a "Skilled Bookseller," Not a Salesperson: Focus on connecting the right book with the right reader. Offer sincere insights and guidance, even if it means suggesting a book might *not* be for someone. Honesty builds trust.
• •Foster Community & Conversation: Use inclusive language ("we," "us," "our community of readers"). Ask questions, invite interaction, and make readers and authors feel like part of the De Tomi family. This is key for social media.
• •Emphasize the "Why": Don't just describe what a book is about; explain *why* it was chosen, *why* it's special, and what kind of emotional experience or journey it offers. Connect back to the core values of curating beautiful and emotional experiences.
• •Maintain Authenticity & Transparency: Whether discussing the joys or challenges of publishing, or detailing author partnerships or sustainability efforts, be open and straightforward. This aligns with the founder's stated approach and resonates with an audience that values sincerity.

Social Perception

Emerging & Ambitious, Author-Friendly, Reader-Centric, Digitally Savvy, Ethically Minded, Passionate Newcomer

Copy Examples

• •Lose yourself in a story that whispers to your soul. ✨ Our latest release, '[Book Title],' is more than just pages; it's an emotion, a journey, a world waiting to be discovered. Crafted with passion, edited with care. Are you ready to feel it? #DeTomiEditore #NewBook #EmotionalReading #BookLovers
• •(Upbeat, trending audio) Ever wonder what fuels a publishing house? Hint: it's not just coffee! ☕️📚 It's THIS feeling – when a manuscript gives you goosebumps and you know, you just KNOW, readers will adore it. We live for these moments. What story are you dreaming of today? #DeTomiEditore #PublishingLife #BookPassion #Editor #BookTokItalia
• •Don't trust anyone. Not even yourself. 🤫 'Enigmi' presents '[Book Title],' a psychological thriller that will have you guessing until the very last page. We've handpicked this story for its chilling twists and unforgettable characters. Dare to uncover the secret? Learn more & order your copy: [Link] #DeTomiEditore #Enigmi #ThrillerBooks #MustRead #PageTurner
• •At De Tomi Editore, we believe every story has a heartbeat. This month, we're thrilled to introduce you to [Author Name], the brilliant mind behind '[Book Title].' We're proud to champion authors who pour their hearts onto the page. And remember, with every book you cherish, a new tree grows, thanks to our partnership with Tree Nation! 🌳 Read with heart, grow a forest. #DeTomiEditore #AuthorSpotlight #SustainableReading #Community
• •De Tomi Editore: Where stories breathe and readers connect. We're more than a publisher; we're curators of emotion, champions of authors, and fellow book lovers. Discover your next unforgettable journey with us. [Explore Our Books] [Our Story]