Brand Tone

Passionate and Enthusiastic, Community-Focused and Supportive, Playful and Imaginative, Quality-Conscious and Caring, Approachable and Friendly

Brand Values

• •Passion
• •Quality & Craftsmanship
• •Community
• •Joy and Imagination
• •Sustainability and Safety
• •Customer Connection/Individualität

Best Practices

• •Embrace 'Passionate Enthusiasm': Always write with genuine excitement for hobby horsing. Use exclamation points where appropriate, and don't be afraid to use emotive language that conveys joy and adventure.
• •Foster Community in Every Communication: Address your audience directly and inclusively (using 'Du' in German, and a friendly 'you' in English). Encourage interaction, share user-generated content (with permission), and speak as a fellow enthusiast.
• •Highlight 'Handmade & Heartfelt' Quality: Remind customers of the care, craftsmanship, and family passion that goes into the products. Use terms like 'handgefertigt,' 'mit Liebe gemacht' (made with love), and 'unique' to reinforce this value.
• •Keep it Playful and Imaginative: Use storytelling elements in your copy. Ask questions that spark imagination. Focus on the adventures and dreams that hobby horses can inspire.
• •Be Authentically 'Luna Ludus': Whether it's the 'family business' aspect or the personal touch from Luna, maintain a consistent, relatable, and trustworthy voice that reflects the people behind the brand. Ensure that the values of sustainability and safety are woven in where relevant, showing care for both the customers and the environment.

Social Perception

Positive Customer Feedback, Community Hub, Niche Authority, Family-Oriented

Copy Examples

• •Meet Sparkle, our newest friend ready to gallop into your adventures! ✨🐴 Handcrafted with love and a sprinkle of magic by our family for yours. What amazing journeys will you dream up together? #LunaLudusHobbyHorse #HandmadeMagic #HobbyHorseAdventures #NewFriend #SpielzeugPferd
• •Every champion needs the perfect gear! Our Starlight Halter isn't just beautiful with its shimmering details, it's made for countless hours of play and imagination. Strong, safe, and ready for the winner's circle (or just a fun day in the garden!). Give your Hobby Horse the best! [Quality, Community, Joy] #HobbyHorseGear #LunaLudusAccessories #PlayAllDay
• •Get Ready to Ride! 🏇 We're so excited to announce our Summer Hobby Horse Photo Challenge! Share a pic of your Luna Ludus horse on an adventure, tag us @lunaludus, and use #LunaLudusSummerRide for a chance to win a special prize pack! Let's celebrate the joy and creativity of our amazing community together! [Community, Passion, Joy]
• •(Upbeat music, quick cuts of different hobby horses in action) Luna Ludus here! 👋 Thinking about joining the Hobby Horse fun? 🤔 It's more than a toy – it's passion, sport, and a whole world of imagination! ✨ Find your perfect match at hobby-horse24.de! Link in bio! #HobbyHorsing #LunaLudus #Handgefertigt #SpielSpassSpannung #DeinHobbyHorse
• •Gallop into happiness! 🌿🐴 Hobby horsing is so much more than just a game; it's a way to spark creativity, build confidence, and make new friends. At Luna Ludus, we believe in the power of play and the incredible adventures that start with a single hobby horse. Let's explore why this wonderful hobby is capturing hearts everywhere! [Passion, Community, Imagination]