Brand Tone

Informative & Educational, Encouraging & Supportive, Natural & Authentic, Friendly & Approachable, Passionate

Brand Values

• •Health & Wellbeing
• •Natural Living
• •Comfort & Freedom
• •Quality & Durability
• •Customer-centricity
• •Sustainability/Ethical Production

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone, values, personality traits, specific words to use/avoid, and examples. Share this with anyone creating content.
• •Understand Your Audience Deeply: Tailor the tone to resonate with the target customer (e.g., health-conscious individuals, outdoor enthusiasts, people seeking pain relief). Use language they understand and appreciate.
• •Be Consistent Across All Channels: Whether it's the website, social media, email newsletters, or customer service interactions, the brand voice should feel familiar and coherent.
• •Tell Stories: Use storytelling to illustrate brand values and connect with customers on an emotional level. Share testimonials, the brand's origin story, or how the products impact lives.
• •Listen and Adapt (Slightly, if needed): While maintaining core consistency, pay attention to how your audience responds. Minor adjustments to tone can be made based on feedback, ensuring the brand remains relevant and engaging without losing its identity.

Social Perception

Positive, Niche, Community-Oriented

Copy Examples

• •Headline (Website/Ad): Rediscover Your Natural Stride. Experience True Comfort with Barfooties.
• •Social Media Post (Instagram/Facebook): Feel the earth beneath your feet again. 🌱 Our latest collection of barefoot shoes is designed to let your feet move as nature intended. Stronger feet, better balance, pure joy. Link in bio to explore! #Barfooties #BarefootShoes #NaturalMovement #HealthyFeet #Sweden
• •Product Description Snippet: Crafted for freedom, our [Shoe Model Name] features an ultra-flexible sole and a spacious toe box, allowing your feet to breathe, flex, and feel. It’s not just a shoe, it’s a step towards better foot health.
• •Email Subject Line: Ready to Unbox a New Kind of Comfort? Your Feet Will Thank You!
• •About Us Snippet: At Barfooties, we believe that our feet are masterpieces of natural engineering. That's why we're passionate about creating footwear that honors their design, promoting strength, balance, and a joyful connection with every step you take. Join the movement.