Brand Tone

Playful and Engaging, Encouraging and Accessible, Enthusiastic, Helpful (aspirational)

Brand Values

• •Fun and Joy
• •Creativity and Imagination
• •Accessibility/Inclusivity (for beginners)
• •Learning and Development (for kids)
• •Sharing

Best Practices

• •Prioritize clear and concise instructions in all product materials, ensuring they are easy to understand for beginners and children.
• •Actively monitor and respond to customer feedback regarding product quality and instructional clarity, addressing concerns promptly and effectively.
• •Showcase the fun and engaging aspects of magic in all marketing materials, highlighting the joy and surprise it brings to users.
• •Emphasize the educational benefits of magic kits for children, such as developing hand-eye coordination and logical thinking.
• •Create high-quality, accessible video tutorials that demonstrate magic tricks in a clear and engaging manner.

Social Perception

Primarily perceived as a provider of magic products for children and beginners, a source of entertainment dependent on tutorials, and seen as affordable fun by some, while others are disappointed with the quality or instructions.

Copy Examples

• •Unlock the secrets of magic with Xfunjoin! Our easy-to-learn magic kits are perfect for beginners and kids.
• •Discover the wonder of magic and amaze your friends and family with our unique novelty items. Get ready to have fun!
• •Join the Xfunjoin magic community and learn incredible tricks with our HD video tutorials. It's easier than you think!
• •Bring the joy of magic to your next party with Xfunjoin's amazing magic props. Guaranteed to entertain!
• •Xfunjoin: Where fun meets magic! Explore our collection of novelty items and add a touch of wonder to your life.