Brand Tone

Epic, Jovial, Passionate, Community-Focused

Brand Values

• •Immersion & Storytelling
• •Persistence & Self-Belief
• •Authenticity & Originality
• •Fan Engagement & Connection
• •Musical Craftsmanship & Evolution

Best Practices

• •Use epic and powerful language to reflect their power metal genre.
• •Incorporate jovial and fun elements, referencing their 'Dwarf Metal' persona.
• •Show genuine enthusiasm for their music and connection with fans.
• •Emphasize themes of brotherhood and camaraderie.
• •Maintain a balance between humor and musical craftsmanship.

Social Perception

Wind Rose is perceived as innovators and sole proponents of 'Dwarf Metal,' hard-working, dedicated, and their live shows are fun and energetic. More than a novelty.

Copy Examples

• •From the depths of the mountain halls, we bring you a new saga of metal! Prepare for battle, brothers!
• •Raise your tankards high! Tonight, we feast and sing of dwarven glory! DRINK!
• •We don't do this for the gold, we do it for the brotherhood, for the music, for YOU! Thank you, fans!
• •Diggy Diggy Hole! We've hit 50 million streams! Let's keep digging deeper, together!
• •Join the Wind Rose family! Epic adventures and legendary tales await. Are you ready to answer the call?