Brand Tone

Humorous & Witty, Playful & Fun, Relatable & Modern, Approachable & Friendly

Brand Values

• •Creativity & Originality
• •Quality Craftsmanship
• •Customer Satisfaction & Joy
• •Passion-Driven
• •Small Business & Sisterhood

Best Practices

• •Embrace Humor: Inject wit, puns, and lightheartedness into product descriptions, social media captions, and email marketing. Don't be afraid to be a little cheeky.
• •Stay Current with Pop Culture: Reference relevant movies, TV shows, music, and internet trends that align with your target audience's interests. This keeps the brand relatable.
• •Use a Conversational & Friendly Voice: Write as if you're talking to a friend. Use contractions, colloquialisms (where appropriate), and a generally informal style.
• •Highlight Uniqueness & Fun: Emphasize what makes the candles special – the funny labels, the specific inspirations, and the joy they bring.
• •Be Authentic to the "Sisters Behind the Brand" Story: Let the passion and personality of the founders shine through. Share behind-the-scenes glimpses or founder stories occasionally to build connection.

Social Perception

Positive, Giftable, Engaging, Unique & Niche

Copy Examples

• •Instagram Post (New Product): "🚨 New Scent Alert! 🚨 Introducing 'Probably Overthinking This' – because we all need a candle that just *gets* it. 😉 Smells like bergamot, chamomile, and the sweet relief of finally hitting 'send.' Link in bio to snag yours before your next existential crisis. #ChicksLoveWicks #FunnyCandles #Relatable #NewProduct"
• •Product Description (Celebrity Inspired): "This Smells Like a Date With [Celebrity Name] Candle: Look, we can't *actually* get you a date with [Celebrity Name], but this is the next best thing. Imagine [describe scent notes that evoke the celebrity's persona - e.g., 'rugged leather, a hint of sandalwood, and pure, unadulterated charm']. Light it up and let the fantasy begin. (Disclaimer: Actual date not included... sorry!)."
• •Email Subject Line (Sale): "Your Room (And Mood) Is About To Get A Whole Lot Better 😉 Candles On Sale!"
• •Website Banner (Holiday): "Don't just give a gift, give a GIGGLE. 😂 Shop our hilarious holiday candle collection!"
• •Pinterest Pin Description: "Current mood: lighting a Chicks Love Wicks candle and pretending my life is a sitcom. ✨ Our 'Adulting is Hard' candle (smells like coffee and ambition) is a whole vibe. #FunnyQuotes #CandleLover #HomeDecor #SelfCare"