Brand Tone

Professional yet Passionate, Adventurous, Expert/Authoritative, Approachable/Engaging, Resilient/Determined.

Brand Values

• •Excellence & Performance
• •Passion
• •Perseverance & Resilience
• •Sharing & Community
• •Adventure & Exploration
• •Loyalty/Partnership

Best Practices

• •Use action-oriented language to highlight Antoine Meo's achievements and capabilities.
• •Incorporate technical details about bikes and riding where appropriate, showcasing his expertise.
• •Emphasize the adventurous aspect of his career and current activities.
• •Maintain a professional tone while allowing glimpses of his personality and humor.
• •Showcase his partnerships with brands like Ducati and Red Bull.

Social Perception

Respected Champion, Skilled & Fearless Rider, Knowledgeable Expert, Authentic Personality.

Copy Examples

• •Antoine Meo: From World Enduro Champion to Ducati DesertX Pioneer. Experience the thrill.
• •Pushing Limits: Inside Antoine Meo's Dakar Journey.
• •Ducati DesertX Development: Antoine Meo Shares His Expert Insights.
• •Conquer Any Terrain: Get Adventure Ready with Antoine Meo's Gear.
• •Join the Ride: Exclusive Content, Tips & Tricks from Antoine Meo