Brand Tone

Elegant, sophisticated, and authentic; emphasizes craftsmanship, sustainability, and exclusivity.

Brand Values

• •Artisanal Craftsmanship
• •Unique & Original Design ('Design Autoral')
• •Sustainability & Respect for Nature
• •Exclusivity & Quality
• •Beauty in Natural Materials
• •Functionality with Aesthetics
• •Designer-Led Approach
• •Appreciation for Detail and Material

Best Practices

• •Use descriptive language that highlights the artisanal process and the natural beauty of the wood.
• •Emphasize the exclusivity and unique design ('design autoral') of each piece.
• •Incorporate details about the origin and history of the reclaimed woods used.
• •Focus on the functionality and aesthetic appeal of the furniture.
• •Reinforce the designer-led aspect by mentioning André Bianco's name and his craftsmanship.

Social Perception

High-end, sustainable, and artisanal. Perceived as exclusive, unique, and valuable due to the craftsmanship and use of reclaimed noble woods. Customers appreciate the designer's vision and the attention to detail.

Copy Examples

• •"The Silo Hangers are meticulously handcrafted from century-old Peroba Rosa demolition wood, each piece telling a story of time and nature."
• •"Elevate your table setting with the Veleiro Napkin Holder, an exclusive design crafted from reclaimed noble woods for an elegant touch."
• •"The Amelie Bedside Table, handcrafted from Jequitibá Rosa and select Eucalyptus, showcases an authorial design that celebrates the natural beauty of the wood."
• •"Discover the beauty of sustainable design with our unique collection of handcrafted furniture, where artistry meets eco-consciousness."
• •"Each creation by André Bianco Atelier is a testament to the artistry of handmade furniture, blending functionality with the inherent beauty of natural materials."