Brand Tone

youthful, trendy, playful, confident, and slightly rebellious ("edgy")

Brand Values

• •Self-Expression & Individuality
• •Quality & Durability
• •Convenience & Accessibility
• •Empowerment
• •Trend-Consciousness
• •Customer Focus
• •Sustainability

Best Practices

• •Know Your "Baeby": Always write with the target audience in mind – young, trendy, digitally native individuals who appreciate bold style and self-expression. Use language, references, and humor that resonate with them.
• •Embrace the "Edgy": Don't be afraid to be a little bold, playful, and confident in the copy. Use strong verbs and evocative adjectives. Let the personality shine through, but ensure it aligns with the visual "edgy" aesthetic.
• •Stay Current with Slang & Trends (Authentically): Incorporate current, relevant slang and online trends naturally. Avoid forced or outdated terms that could make the brand seem out of touch. Monitor TikTok and Instagram for evolving language.
• •Visual-Verbal Harmony: Ensure the copy tone matches the visual style of the products and marketing materials. If the nails are vibrant and detailed, the copy should be energetic and descriptive.
• •Develop a "Brand Voice" Guide: Create a simple internal guide with key phrases, "do's and don'ts" for language, and examples of on-brand copy. This helps ensure consistency across all platforms and anyone creating content. For instance, "Do use emojis to add personality," "Don't use overly formal or corporate language."

Social Perception

The brand is likely perceived as a niche provider of trendy, fashion-forward nail accessories, primarily targeting a younger demographic familiar with platforms like TikTok and Instagram. The "edgy" aspect appeals to those looking to stand out. The term "baeby" adds a playful, perhaps slightly provocative, element.

Copy Examples

• •💥 DROPPIN' NOW 💥 Your nail game's about to get a serious upgrade. Our new collection is FIRE – swipe up to snag 'em before they're gone! Which one are you copping first? 👇 #EdgyBaeby #PressOnNails #NailSwag #NewCollection #MustHaveNails
• •Level up your at-home mani! ✨ Watch how to get these killer claws in under 10 mins. No salon, no stress, just pure edgy vibes. 😉 Pro tip in the comments! #EdgyBaeby #NailTutorial #PressOnHacks #DIYnails #EdgyStyle
• •Dare to be different? 'Midnight Rebel' is for the baebys who don't do basic. These ain't your grandma's press-ons. Get ready to turn heads and break hearts. 🖤 Reusable, long-lasting, and 100% badass. Add to cart if you can handle it. #EdgyNails #StatementNails #PressOns
• •🔥 Hot Baeby Alert! 🔥 Up to 30% Off Your Fave Edgy Nails!
• •Weekend vibe check: Subtle Chic or Full-On Edgy? ✨ VOTE with your next mani inspo! #EdgyBaeby #NailPoll #WeekendNails