Brand Tone

Passionate & Elegant, Sophisticated & Stylish, Welcoming & Customer-Focused, Modern & Trendy (on TikTok)

Brand Values

• •Quality Craftsmanship
• •Authenticity
• •Elegance & Style
• •Passion
• •Customer Satisfaction

Best Practices

• •Embrace "La Passione": Consistently weave in words that convey passion, love for craftsmanship, and the artistry of Italian design (e.g., "passion," "art," "love," "heart," "essence," "spirit").
• •Highlight "Made in Italy" with Pride: Emphasize the origin, the artisan traditions, and the quality of materials as key selling points and a mark of authenticity.
• •Speak with Elegance and Sophistication: Use refined language that mirrors the quality and style of the products. Avoid overly casual slang (unless specifically targeting a younger demographic on platforms like TikTok, where a slightly adapted tone might be used carefully).
• •Tell a Story: Frame products not just as items, but as pieces of art or expressions of a journey into Italian style. For example, "Your Style Journey Starts Here".
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns seamlessly with the visual aesthetics of the brand (e.g., high-quality imagery, elegant settings). The sophistication seen in product photos should be reflected in the words used to describe them.

Social Perception

A purveyor of high-quality, stylish, and authentic Italian-made bags. Sophisticated and well-crafted products. Approachable and current to a younger demographic. Slight potential for confusion due to mixed messaging on TikTok.

Copy Examples

• •À La Folie: Where Italian artistry meets timeless style. Discover your obsession.
• •Elegance, handcrafted in Italy. Each stitch a whisper of passion, each detail a mark of true artisanry. The new [Clutch Name] isn't just a bag; it's a statement. Madly in love? We understand. #MadeInItaly #ItalianElegance #ALaFolieCollections
• •Indulge in the essence of Italian luxury with our [Product Name]. Meticulously crafted from the finest [Material], this piece embodies the passion and tradition of Italian artisans. Carry a story of elegance, carry À La Folie.
• •Unlock Your Italian Dream. À La Folie brings you exquisitely designed bags, born from a love for authentic craftsmanship and timeless style. Explore the collection and find the piece that speaks to your heart. Shop now. [Link]
• •Amore at First Sight: Discover the New À La Folie Collection.