Brand Tone

Artisanal & Passionate, Authentic & Transparent, Sensory & Evocative, Customer-centric & Appreciative, Conscious & Value-Driven

Brand Values

• •Quality
• •Affordability
• •Sustainability/Clean Living
• •Customer Satisfaction
• •Authenticity & Craftsmanship

Best Practices

• •Lead with Passion and Purpose: Always circle back to the 'why' – the founder's initial frustration and the commitment to providing a better, cleaner, and more affordable candle experience.
• •Describe the 'ambiance' and 'moments' the candles create. This is a key differentiator.
• •Emphasize the use of soy wax and commitment to cleaner alternatives to highlight authenticity.
• •Showcase customer testimonials prominently to build trust and credibility.
• •Use sensory language to evoke feelings and experiences associated with the scents.

Social Perception

Positive, Trusted for Scent

Copy Examples

• •"Crafted with love in Pittsburgh."
• •"A cleaner, better alternative to mass-market candles."
• •"If hugs could be a scent, this would be it!"
• •"Our Customers ♡ [Product Name]"
• •"Creating memorable moments with delightful scents."