Brand Tone

Encouraging, empowering, playful, and trendy, while maintaining trustworthiness and emphasizing quality.

Brand Values

• •Efficacy & Results: Visibly clearer, smoother skin.
• •Self-Care & Confidence: Skincare as an act of self-love.
• •Quality & Trust: High-quality ingredients and products designed with care.
• •Gentleness & Safety: Gentle, effective, and designed for all skin types.
• •Cruelty-free standards

Best Practices

• •Use words like 'reveal,' 'unleash,' 'glow,' 'radiant,' 'confidence,' and 'love your skin' to reinforce the brand's message.
• •Reference shared experiences or common skincare frustrations to build rapport with the audience.
• •Incorporate social proof and user-generated content to enhance credibility and trust.
• •Maintain a balance between playful, trendy communication and trustworthy, research-backed information.
• •Always emphasize the importance of correct product usage to avoid potential skin damage, promoting safe skincare practices.

Social Perception

A trusted solution for common skin issues like blackheads and clogged pores, fostering a community of confident individuals who love their skin.

Copy Examples

• •Reveal Your Smoothest Skin Yet with Poppin' Pores!
• •The ultimate glow I was craving for… and Poppin Pores DELIVERED.
• •Face the Day with our gentle and effective cleanser, designed for all skin types.
• •Hydraaahhh your skin with our serum, made with quality ingredients and self-love.
• •Unleash your skin's natural radiance with Poppin' Pores - The Care You Deserve.